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- W3121451489 abstract "When the sensitive nature of the tourism industry is considered, political stability becomes an important prerequisite for the establishment, growth and survival of a successful tourism industry. Participants in the Cyprus tourism industry, in particular in North Cyprus, have been dealing not only with ever-increasing competition and very narrow profit margins but also with political instability. Following political conflicts in the 1960s and 1970s, the island has been divided de facto into two states after 1974, north and south. While the south is well developed as a tourism destination, the north is at a developing stage. Moreover, as a non-recognized country, North Cyprus is facing several problems and challenges in marketing itself as a tourist destination. This chapter aims to investigate the marketing opportunities of a politically challenged island destination, and discusses the implications to tourism industry practitioners and official authorities in small island states of developing effective destination marketing strategies." @default.
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- W3121451489 date "2010-01-01" @default.
- W3121451489 modified "2023-09-25" @default.
- W3121451489 title "Investigating Marketing Opportunities of a Politically Challenged Island DestinationThe Case of North Cyprus" @default.
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- W3121451489 doi "https://doi.org/10.1016/b978-0-12-384909-0.00006-4" @default.
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