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- W3121488169 abstract "This study examines the public relations efforts surrounding the popular music group the Beatles’ first United States tour in February of 1964. The evidence, acquired through the composition of a thorough case study of events, suggests that a combination of factors is responsible for their unprecedented international success: the group’s innate talent (both in terms of their craft and their ability to interact with key and intercessory publics); cultivation and maintenance of a specifically-designed image emphasizing their physical appearance, musicianship, wit, and working class background; understanding by the group’s management of the necessity of record label and major media support; the expert knowledge by said management of the media landscape, publicity opportunities, and a keen sense of appropriate timing by which significant publicity is attained." @default.
- W3121488169 created "2021-02-01" @default.
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- W3121488169 date "2012-01-01" @default.
- W3121488169 modified "2023-09-27" @default.
- W3121488169 title "The PR of the U.K. invasion : a historical case study of the Beatles' 1964 U.S. tour: P.R. of the UK invasion: Public relations of the United Kingdom invasion" @default.
- W3121488169 hasPublicationYear "2012" @default.
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