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- W3121580430 abstract "Most research in consumer psychology assumes that impulsive purchasing can be best explained by factors at the individual level. In contrast, this research examines how the presence of others influences this behavior. Results of 2 experiments suggest that the presence of peers increases the urge to purchase, and the presence of family members decreases it. However, this difference is greater when the group (peers or family) is cohesive and when participants are susceptible to social influence." @default.
- W3121580430 created "2021-02-01" @default.
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- W3121580430 date "2005-01-01" @default.
- W3121580430 modified "2023-09-23" @default.
- W3121580430 title "How Does Shopping with Others Influence Impulsive Purchasing" @default.
- W3121580430 hasPublicationYear "2005" @default.
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