Matches in SemOpenAlex for { <https://semopenalex.org/work/W3121588049> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W3121588049 abstract "Previous research have indicated that brand pioneership provide some advantages such as high market share barriers to entry and consumers preference as well as higher consumer attitude. This paper intends to explore the relationship between perceived brand pioneership on consumers’ brand attitude. The study focuses on two competing brands from automatic transmission motorcycle category, namely Yamaha and Honda. Based on result from 90 respondents, this study confirms the perception that Yamaha (although not the true pioneer) is perceived by the majority of respondents as the pioneering brand in the automatic transmission motorcycle. This study also found that those respondents who perceived that Yamaha is the pioneer brand tend to ascribe higher brand attitude toward Yamaha than toward Honda. Result from this study adds to the repository of studies concerning brand pioneership as well as adding to repository of knowledge about Indonesian consumer behavior. Keywords: brand pioneership, consumer attitude, automatic transmission motorcycle" @default.
- W3121588049 created "2021-02-01" @default.
- W3121588049 creator A5074815565 @default.
- W3121588049 creator A5087151984 @default.
- W3121588049 date "2013-10-23" @default.
- W3121588049 modified "2023-09-25" @default.
- W3121588049 title "Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)" @default.
- W3121588049 cites W1573234480 @default.
- W3121588049 cites W1592080430 @default.
- W3121588049 cites W1602197886 @default.
- W3121588049 cites W1995092202 @default.
- W3121588049 cites W2013372156 @default.
- W3121588049 cites W2024180819 @default.
- W3121588049 cites W2042388498 @default.
- W3121588049 cites W2049291682 @default.
- W3121588049 cites W2057023890 @default.
- W3121588049 cites W2111396476 @default.
- W3121588049 cites W2154509588 @default.
- W3121588049 cites W2307674763 @default.
- W3121588049 cites W2320155433 @default.
- W3121588049 cites W3023308301 @default.
- W3121588049 cites W3123704062 @default.
- W3121588049 doi "https://doi.org/10.21002/amj.v3i1.2020" @default.
- W3121588049 hasPublicationYear "2013" @default.
- W3121588049 type Work @default.
- W3121588049 sameAs 3121588049 @default.
- W3121588049 citedByCount "1" @default.
- W3121588049 countsByYear W31215880492014 @default.
- W3121588049 crossrefType "journal-article" @default.
- W3121588049 hasAuthorship W3121588049A5074815565 @default.
- W3121588049 hasAuthorship W3121588049A5087151984 @default.
- W3121588049 hasBestOaLocation W31215880491 @default.
- W3121588049 hasConcept C112698675 @default.
- W3121588049 hasConcept C127413603 @default.
- W3121588049 hasConcept C144133560 @default.
- W3121588049 hasConcept C162853370 @default.
- W3121588049 hasConcept C164195044 @default.
- W3121588049 hasConcept C171146098 @default.
- W3121588049 hasConcept C205971072 @default.
- W3121588049 hasConcept C2994313005 @default.
- W3121588049 hasConcept C30358287 @default.
- W3121588049 hasConcept C57375061 @default.
- W3121588049 hasConceptScore W3121588049C112698675 @default.
- W3121588049 hasConceptScore W3121588049C127413603 @default.
- W3121588049 hasConceptScore W3121588049C144133560 @default.
- W3121588049 hasConceptScore W3121588049C162853370 @default.
- W3121588049 hasConceptScore W3121588049C164195044 @default.
- W3121588049 hasConceptScore W3121588049C171146098 @default.
- W3121588049 hasConceptScore W3121588049C205971072 @default.
- W3121588049 hasConceptScore W3121588049C2994313005 @default.
- W3121588049 hasConceptScore W3121588049C30358287 @default.
- W3121588049 hasConceptScore W3121588049C57375061 @default.
- W3121588049 hasIssue "1" @default.
- W3121588049 hasLocation W31215880491 @default.
- W3121588049 hasOpenAccess W3121588049 @default.
- W3121588049 hasPrimaryLocation W31215880491 @default.
- W3121588049 hasRelatedWork W1965601354 @default.
- W3121588049 hasRelatedWork W2034260616 @default.
- W3121588049 hasRelatedWork W2100619116 @default.
- W3121588049 hasRelatedWork W2259255084 @default.
- W3121588049 hasRelatedWork W2379746538 @default.
- W3121588049 hasRelatedWork W2393955159 @default.
- W3121588049 hasRelatedWork W2803554460 @default.
- W3121588049 hasRelatedWork W3124064278 @default.
- W3121588049 hasRelatedWork W3157365306 @default.
- W3121588049 hasRelatedWork W4283376489 @default.
- W3121588049 hasVolume "3" @default.
- W3121588049 isParatext "false" @default.
- W3121588049 isRetracted "false" @default.
- W3121588049 magId "3121588049" @default.
- W3121588049 workType "article" @default.