Matches in SemOpenAlex for { <https://semopenalex.org/work/W3121596522> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W3121596522 abstract "This paper studies the effect of a change in the marginal costs of advertising on advertising expenditures of firms and consumer prices across industries. It makes use of a unique policy change that caused a decrease of the taxation on advertising expenditures in parts of Austria and a simultaneous increase in other parts. Advertising expenditures move immediately in the opposite direction to the marginal costs of advertising. Simultaneously the price reaction to advertising is negative in some industries (food, education) and positive in other industries (alcohol, tobacco, transportation, hotels and restaurants), depending on the information content of advertising. The paper reconciles these findings using a model that contains informative and persuasive forces of advertising." @default.
- W3121596522 created "2021-02-01" @default.
- W3121596522 creator A5078647869 @default.
- W3121596522 date "2011-08-01" @default.
- W3121596522 modified "2023-09-23" @default.
- W3121596522 title "Advertising Expenditure and Consumer Prices" @default.
- W3121596522 hasPublicationYear "2011" @default.
- W3121596522 type Work @default.
- W3121596522 sameAs 3121596522 @default.
- W3121596522 citedByCount "1" @default.
- W3121596522 countsByYear W31215965222023 @default.
- W3121596522 crossrefType "posted-content" @default.
- W3121596522 hasAuthorship W3121596522A5078647869 @default.
- W3121596522 hasConcept C101336063 @default.
- W3121596522 hasConcept C110875604 @default.
- W3121596522 hasConcept C112698675 @default.
- W3121596522 hasConcept C136764020 @default.
- W3121596522 hasConcept C144133560 @default.
- W3121596522 hasConcept C162324750 @default.
- W3121596522 hasConcept C162853370 @default.
- W3121596522 hasConcept C175444787 @default.
- W3121596522 hasConcept C202286406 @default.
- W3121596522 hasConcept C41008148 @default.
- W3121596522 hasConcept C512338625 @default.
- W3121596522 hasConcept C66887028 @default.
- W3121596522 hasConceptScore W3121596522C101336063 @default.
- W3121596522 hasConceptScore W3121596522C110875604 @default.
- W3121596522 hasConceptScore W3121596522C112698675 @default.
- W3121596522 hasConceptScore W3121596522C136764020 @default.
- W3121596522 hasConceptScore W3121596522C144133560 @default.
- W3121596522 hasConceptScore W3121596522C162324750 @default.
- W3121596522 hasConceptScore W3121596522C162853370 @default.
- W3121596522 hasConceptScore W3121596522C175444787 @default.
- W3121596522 hasConceptScore W3121596522C202286406 @default.
- W3121596522 hasConceptScore W3121596522C41008148 @default.
- W3121596522 hasConceptScore W3121596522C512338625 @default.
- W3121596522 hasConceptScore W3121596522C66887028 @default.
- W3121596522 hasOpenAccess W3121596522 @default.
- W3121596522 hasRelatedWork W1517463525 @default.
- W3121596522 hasRelatedWork W1549753450 @default.
- W3121596522 hasRelatedWork W1841901918 @default.
- W3121596522 hasRelatedWork W1986189048 @default.
- W3121596522 hasRelatedWork W2042051506 @default.
- W3121596522 hasRelatedWork W2064916394 @default.
- W3121596522 hasRelatedWork W2096340305 @default.
- W3121596522 hasRelatedWork W2412484225 @default.
- W3121596522 hasRelatedWork W2739243339 @default.
- W3121596522 hasRelatedWork W2786788468 @default.
- W3121596522 hasRelatedWork W2894307354 @default.
- W3121596522 hasRelatedWork W2946613598 @default.
- W3121596522 hasRelatedWork W3124176766 @default.
- W3121596522 hasRelatedWork W3124900743 @default.
- W3121596522 hasRelatedWork W3200298884 @default.
- W3121596522 hasRelatedWork W355056594 @default.
- W3121596522 hasRelatedWork W566299472 @default.
- W3121596522 hasRelatedWork W645221224 @default.
- W3121596522 hasRelatedWork W2387102838 @default.
- W3121596522 hasRelatedWork W3123783472 @default.
- W3121596522 isParatext "false" @default.
- W3121596522 isRetracted "false" @default.
- W3121596522 magId "3121596522" @default.
- W3121596522 workType "article" @default.