Matches in SemOpenAlex for { <https://semopenalex.org/work/W3121628186> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W3121628186 abstract "In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the valuations of Kellogg's and Coca-Cola performed by Damodaran and the method proposed by Interbrand. Damodaran valued the Coca-Cola brand at 24.6 billion dollars in 1993 and at 102.6 billion dollars in 1998. In recent years, a lot has been said about the value of companies' intellectual capital. However, almost all of the studies on the subject are highly descriptive and a long way from obtaining a quantitative valuation. It is by no means clear what the company's intellectual capital is, and even less so if we intend to value the company's brand and intellectual capital separately. Our goal is to show the limitations of a number of the methods proposed for valuing brands and intellectual capital and, within the limits imposed by the brand's intrinsic reality, establish guidelines for value creation through the study of brands and intellectual capital. We also propose a scheme for identifying brand value drivers, that is, the parameters influencing the brand's value." @default.
- W3121628186 created "2021-02-01" @default.
- W3121628186 creator A5041706284 @default.
- W3121628186 date "2002-01-01" @default.
- W3121628186 modified "2023-09-24" @default.
- W3121628186 title "Valuation of brands and intellectual capital" @default.
- W3121628186 hasPublicationYear "2002" @default.
- W3121628186 type Work @default.
- W3121628186 sameAs 3121628186 @default.
- W3121628186 citedByCount "4" @default.
- W3121628186 countsByYear W31216281862012 @default.
- W3121628186 countsByYear W31216281862013 @default.
- W3121628186 countsByYear W31216281862014 @default.
- W3121628186 countsByYear W31216281862015 @default.
- W3121628186 crossrefType "posted-content" @default.
- W3121628186 hasAuthorship W3121628186A5041706284 @default.
- W3121628186 hasConcept C10138342 @default.
- W3121628186 hasConcept C112698675 @default.
- W3121628186 hasConcept C119857082 @default.
- W3121628186 hasConcept C144133560 @default.
- W3121628186 hasConcept C162853370 @default.
- W3121628186 hasConcept C186027771 @default.
- W3121628186 hasConcept C205971072 @default.
- W3121628186 hasConcept C2776291640 @default.
- W3121628186 hasConcept C2780838347 @default.
- W3121628186 hasConcept C41008148 @default.
- W3121628186 hasConcept C57375061 @default.
- W3121628186 hasConceptScore W3121628186C10138342 @default.
- W3121628186 hasConceptScore W3121628186C112698675 @default.
- W3121628186 hasConceptScore W3121628186C119857082 @default.
- W3121628186 hasConceptScore W3121628186C144133560 @default.
- W3121628186 hasConceptScore W3121628186C162853370 @default.
- W3121628186 hasConceptScore W3121628186C186027771 @default.
- W3121628186 hasConceptScore W3121628186C205971072 @default.
- W3121628186 hasConceptScore W3121628186C2776291640 @default.
- W3121628186 hasConceptScore W3121628186C2780838347 @default.
- W3121628186 hasConceptScore W3121628186C41008148 @default.
- W3121628186 hasConceptScore W3121628186C57375061 @default.
- W3121628186 hasLocation W31216281861 @default.
- W3121628186 hasOpenAccess W3121628186 @default.
- W3121628186 hasPrimaryLocation W31216281861 @default.
- W3121628186 hasRelatedWork W10092576 @default.
- W3121628186 hasRelatedWork W114489715 @default.
- W3121628186 hasRelatedWork W1549235511 @default.
- W3121628186 hasRelatedWork W1561412836 @default.
- W3121628186 hasRelatedWork W178300536 @default.
- W3121628186 hasRelatedWork W2078687009 @default.
- W3121628186 hasRelatedWork W2147212828 @default.
- W3121628186 hasRelatedWork W2245769378 @default.
- W3121628186 hasRelatedWork W2282452362 @default.
- W3121628186 hasRelatedWork W2359639900 @default.
- W3121628186 hasRelatedWork W2393657476 @default.
- W3121628186 hasRelatedWork W2488129802 @default.
- W3121628186 hasRelatedWork W2739559584 @default.
- W3121628186 hasRelatedWork W2783851353 @default.
- W3121628186 hasRelatedWork W2991854366 @default.
- W3121628186 hasRelatedWork W3125762276 @default.
- W3121628186 hasRelatedWork W3126108646 @default.
- W3121628186 hasRelatedWork W3130275039 @default.
- W3121628186 hasRelatedWork W3151512476 @default.
- W3121628186 hasRelatedWork W602902267 @default.
- W3121628186 isParatext "false" @default.
- W3121628186 isRetracted "false" @default.
- W3121628186 magId "3121628186" @default.
- W3121628186 workType "article" @default.