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- W3121646881 abstract "It’s a puzzlement: If anyone had taken a poll of product liability cognoscenti a decade ago as to whether the learned intermediary rule would survive in the face of the onslaught of massive advertising of drugs in the media, the overwhelming majority would have answered in the negative. The well entrenched doctrine requires that a pharmaceutical manufacturer provide warnings of risks attendant to ingesting a prescription drug to the physician only and not to the patient. The principal rationale for the learned intermediary rule is that information concerning risks should be delivered to the physician who is tutored in the science of understanding risk and evaluating risk contextually. The physician is then charged with the responsibility of picking and choosing among the multitude of risks posed by a drug and then deciding how the risk information is to be communicated to the patient. The basis for the rule is seriously undercut when drugs such as Lipitor, Rogaine, Viagra, and Celebrex are huckstered to the public as if they were M&M candies. If one advertises directly to patients seeking to entice them to urge their physicians to prescribe a drug then one should have a concomitant duty to directly warn the patient of risks associated" @default.
- W3121646881 created "2021-02-01" @default.
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- W3121646881 date "2005-01-01" @default.
- W3121646881 modified "2023-09-22" @default.
- W3121646881 title "Liability for Direct Advertising of Drugs to Consumers: An Idea Whose Time Has Not Come" @default.
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