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- W3121691710 abstract "SWOT analysis has over a period spanning several decades enjoyed considerable popularity in the business community. In this paper management fashion theory is used as a theoretical lens to understand the history and evolution of SWOT as a management idea. The analysis shows that SWOT's evolution pattern diverges in several respects from that of other comparable management ideas. The findings from the analysis have several implications for research on SWOT and, more generally, management ideas and fashions." @default.
- W3121691710 created "2021-02-01" @default.
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- W3121691710 date "2016-03-01" @default.
- W3121691710 modified "2023-09-27" @default.
- W3121691710 title "SWOT Analysis: A Management Fashion Perspective" @default.
- W3121691710 hasPublicationYear "2016" @default.
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