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- W3121720160 abstract "OVERVIEW:Metrics affect research decisions, research efforts, and the researchers themselves. From a review of the literature, interviews at ten research-intensive organizations, and formal mathematical analyses, the authors conclude that the best metrics depend upon the goals of the R,D&E activity as they vary from applied projects to competency-building programs to basic research explorations. For applied projects, market outcome metrics (sales, customer satisfaction, margins, profit) are relevant if they are adjusted via corporate subsidies to account for short-termism, risk aversion, scope, and options thinking. The magnitude of the subsidy should vary by project according to a well-defined formula.For R,D&E programs that match or create core technological competence, outcome metrics must be moderated with “effort” metrics. Too large a weight on market outcomes leads to false rejection of promising programs. The large weight encourages the selection of lesser-value programs that provide short-term, ce..." @default.
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- W3121720160 date "1996-01-01" @default.
- W3121720160 modified "2023-09-27" @default.
- W3121720160 title "Metrics to evaluate R,D&E" @default.
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