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- W3121855397 abstract "This study examines the effects of congruency between the texture of the packaging and the texture of the product. Three experiments on chocolate tasting reveal that when the texture of the product is not congruent with the texture of the packaging, this leads to a disconfirmation of expectations and a lower evaluation of the taste of chocolate." @default.
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- W3121855397 date "2014-08-05" @default.
- W3121855397 modified "2023-09-26" @default.
- W3121855397 title "The congruency between the container and the content: should we texture everything to seduce the consumer?" @default.
- W3121855397 hasPublicationYear "2014" @default.
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