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- W3121966085 abstract "We conducted a field experiment with a charitable group to investigate whether giving the donor an option to write a personal message to the recipient influences giving behavior. Over 1,500 households were approached in a door-to-door campaign and randomized to either a control or a treatment in which donors could include a card for the recipient. We predict that treatment should increase contributions through making the gift more meaningful, but may also decrease contribution rate by increasing the social or other cost of donating. We find evidence in favor of the cost effect, and no evidence of increased giving." @default.
- W3121966085 created "2021-02-01" @default.
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- W3121966085 date "2013-01-01" @default.
- W3121966085 modified "2023-09-23" @default.
- W3121966085 title "'Feel the Warmth' Glow: A Field Experiment on Manipulating the Act of Giving" @default.
- W3121966085 hasPublicationYear "2013" @default.
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