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- W3122029170 abstract "espanolEste estudio tiene como objetivo determinar los factores que influyen en la decision de comprar o la intencion de utilizar productos de servicios bancarios islamicos en Indonesia. El diseno de este estudio es un enfoque cuantitativo. Para analizar las relaciones multiples, utilizamos relaciones estructurales lineales (LISREL version 8.0). Los resultados de este estudio indican que la decision o la intencion del cliente de utilizar los servicios de productos del Banco Islamico esta influenciada por la percepcion de la diversidad de productos con una contribucion del 21%. En conclusion, la dimension de atencion contribuye en un 95% a las comunicaciones de marketing realizadas por los bancos islamicos en Indonesia. EnglishThis study aims to determine the factors that influence the decision to purchase or intention to use Islamic banking service products in Indonesia. The design of this study is a quantitative approach. For analyzing the multiple relationships, we use Linear Structural Relations (LISREL version 8.0). The results of this study indicate that the customer's decision or intention to use Islamic Bank product services is influenced by the perception of product diversity with a contribution of 21%. In conclusion, attention dimension contributes 95% to marketing communications carried out by Islamic Banks in Indonesia." @default.
- W3122029170 created "2021-02-01" @default.
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- W3122029170 date "2020-01-01" @default.
- W3122029170 modified "2023-09-25" @default.
- W3122029170 title "Factors that influencing the customer decision to purchase Islamic banking products" @default.
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