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- W3122049825 abstract "This case study explores the localization strategies that HUALUXE, an InterContinental Hotel Group brand, implemented in China and the reasons behind them. HUALUXE has been designed as a Chinese-fe..." @default.
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- W3122049825 date "2021-01-02" @default.
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- W3122049825 title "When in “China” do as the Chinese do: a case study of IHG’s HUALUXE’S localization in China" @default.
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- W3122049825 doi "https://doi.org/10.1080/15313220.2020.1863169" @default.
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