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- W3122073623 abstract "ResumoO artigo retrata um campo de pesquisa relacionado às novas estratégias empreendidas em Instituições de Ensino Superior Privadas (IESP). Tem por objetivo apresentar um resumo da produção da linha de pesquisa “instituições de ensino superior: mudanças estratégicas”, que constitui um grupo de pesquisa no Conselho Nacional de Pesquisa (CNPQ) e está sediada em um Programa de Pós-graduação em Administração (PPAD). Nos últimos anos, os pesquisadores abordaram a temática utilizando teorias, como institucional, redes, estratégia processual e prática, cultura, identidade e imagem, além de modelos de gestão estratégica. Entre os principais resultados destacam-se as mudanças ocorridas no campo privado, como os novos papeis assumidos pelos coordenadores de cursos, principalmente, na captação e permanência de alunos, secundarizando a função acadêmica. Também a perda do caráter isomórfico das IESP em relação às IES públicas. Foi possível comprovar que práticas avaliativas podem se constituir em importante elemento de aprendizagem organizacional. Mas, também, comungando com abordagens críticas, os docentes retratam a desvalorização da profissão ao assumirem os novos perfis definidos pelo mercado do ensino superior. AbstractThe article portrays a field of research related to the new strategies undertaken in Private Higher Education Institutions (PHEI). Its objective is to present a summary of the production of the research line “higher education institutions: strategic changes”, which constitutes a research group in the National Research Council (NRC) and is headquartered in a Postgraduate Program in Administration (PPAD). In recent years, researchers have addressed the theme using theories such as institutional, networks, procedural and practical strategy, culture, identity, and image, in addition to strategic management models. Among the main results, the changes that took place in the private field stand out, such as the new roles assumed by the course coordinators, mainly in attracting and retaining students, secondary to the academic function. Also, the loss of the isomorphic character of PHEI in relation to public HEIs. It was possible to prove that evaluative practices can constitute an important element of organizational learning. But, also, sharing with critical approaches, the professors portray the devaluation of the profession when taking on the new profiles defined by the higher education market." @default.
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- W3122073623 date "2020-12-31" @default.
- W3122073623 modified "2023-09-25" @default.
- W3122073623 title "Transformações Organizacionais, Acadêmicas e na Gestão no Ensino Superior Privado Brasileiro: resultados de um grupo de pesquisa ## Organizational, Academic and Management Transformations in Brazilian Private Higher Education: results of a research group" @default.
- W3122073623 doi "https://doi.org/10.17648/aos.v9i2.2323" @default.
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