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- W3122226027 abstract "This Article puts forward two claims and one proposed new term. The first claim, buttressed by new evidence in this Article, is that we have under-valued the importance of binding legal rules in promoting electronic commerce (“E-Commerce”). The second claim is that, in light of the demonstrated helpfulness of binding legal rules, the case for Internet privacy legislation in the United States is stronger than it was during the start-up period of E-Commerce during the 1990s. The new term, which is central to both of these claims, is the idea of “trustwrap”—the ways that merchants can wrap their transactions in visible, trust-inspiring ways when conducting E-Commerce. The idea of trustwrap arose for me in thinking about the Tylenol scare in the early 1980s. A malicious person injected cyanide poison into bottles of Tylenol pills, resulting in several deaths and enormous negative publicity. The Johnson and Johnson Company, led by James Burke, reacted with perhaps the most-admired crisis response in corporate history. The first part of the response was an immediate announcement that all Tylenol on the shelves nationwide would be removed immediately. The company would take whatever short-term loss was necessary to assure customers that no tainted Tylenol would remain available for sale. This strong statement that the company would “do the right thing” created immediate and widespread sympathy for Johnson and Johnson." @default.
- W3122226027 created "2021-02-01" @default.
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- W3122226027 date "2003-01-01" @default.
- W3122226027 modified "2023-09-24" @default.
- W3122226027 title "Trustwarp: The Importance of Legal Rules to Electronic Commerce and Internet Privacy" @default.
- W3122226027 hasPublicationYear "2003" @default.
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