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• W3122257262 abstract "The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models." @default.
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• W3122257262 date "2004-05-01" @default.
• W3122257262 modified "2023-09-23" @default.
• W3122257262 title "How well does brand personality predict brand choice" @default.
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