Matches in SemOpenAlex for { <https://semopenalex.org/work/W3122316004> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W3122316004 abstract "This paper considers the joint creation and consumption of content on user generated content platforms (e.g., reviews or articles, chat, videos, etc.). On these platforms, users' utilities depend upon the participation of others; hence, users' expectations regarding the participation of others on the site becomes germane to their own involvement levels. Yet these beliefs are often assumed to be fixed. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation of information. We estimate the model on a novel data set from a large Internet forum site and use the model to offer recommendations regarding site strategy. Results indicate that beliefs play a major role in UGC, ignoring these beliefs leads to erroneous inferences about consumer behavior, and that these beliefs have an important implications for the marketing strategy of UGC sites.We find that user and site generated content can be either strategic complements or substitutes depending on whether the competition for existing readers exceeds the potential to attract new ones. In our data, the competitive effect substantially dilutes the market expansion effect of site generated content. Likewise, past and current content can also be either strategic substitutes or complements. Results indicate more durable content increases overall site participation, suggesting that the site should invest in making past information easier to find (via better search or page design). Third, because content consumption and generation interact, it is unclear which factor dominates in network growth. We find that decreasing content consumption costs (perhaps by changing site design or via search tools) enhances site engagement more than decreasing content generating costs. Overall, enhancing content durability and reducing content consumption cost appear to be the most effective strategies for increasing site visitation." @default.
- W3122316004 created "2021-02-01" @default.
- W3122316004 creator A5012674849 @default.
- W3122316004 creator A5027064038 @default.
- W3122316004 creator A5049812939 @default.
- W3122316004 date "2011-12-01" @default.
- W3122316004 modified "2023-09-27" @default.
- W3122316004 title "An Equilibrium Model of User Generated Content" @default.
- W3122316004 hasPublicationYear "2011" @default.
- W3122316004 type Work @default.
- W3122316004 sameAs 3122316004 @default.
- W3122316004 citedByCount "0" @default.
- W3122316004 crossrefType "posted-content" @default.
- W3122316004 hasAuthorship W3122316004A5012674849 @default.
- W3122316004 hasAuthorship W3122316004A5027064038 @default.
- W3122316004 hasAuthorship W3122316004A5049812939 @default.
- W3122316004 hasConcept C101293273 @default.
- W3122316004 hasConcept C110875604 @default.
- W3122316004 hasConcept C112698675 @default.
- W3122316004 hasConcept C136764020 @default.
- W3122316004 hasConcept C144024400 @default.
- W3122316004 hasConcept C144133560 @default.
- W3122316004 hasConcept C162324750 @default.
- W3122316004 hasConcept C162853370 @default.
- W3122316004 hasConcept C175444787 @default.
- W3122316004 hasConcept C177264268 @default.
- W3122316004 hasConcept C18903297 @default.
- W3122316004 hasConcept C199360897 @default.
- W3122316004 hasConcept C30772137 @default.
- W3122316004 hasConcept C36289849 @default.
- W3122316004 hasConcept C41008148 @default.
- W3122316004 hasConcept C518677369 @default.
- W3122316004 hasConcept C86803240 @default.
- W3122316004 hasConcept C91306197 @default.
- W3122316004 hasConceptScore W3122316004C101293273 @default.
- W3122316004 hasConceptScore W3122316004C110875604 @default.
- W3122316004 hasConceptScore W3122316004C112698675 @default.
- W3122316004 hasConceptScore W3122316004C136764020 @default.
- W3122316004 hasConceptScore W3122316004C144024400 @default.
- W3122316004 hasConceptScore W3122316004C144133560 @default.
- W3122316004 hasConceptScore W3122316004C162324750 @default.
- W3122316004 hasConceptScore W3122316004C162853370 @default.
- W3122316004 hasConceptScore W3122316004C175444787 @default.
- W3122316004 hasConceptScore W3122316004C177264268 @default.
- W3122316004 hasConceptScore W3122316004C18903297 @default.
- W3122316004 hasConceptScore W3122316004C199360897 @default.
- W3122316004 hasConceptScore W3122316004C30772137 @default.
- W3122316004 hasConceptScore W3122316004C36289849 @default.
- W3122316004 hasConceptScore W3122316004C41008148 @default.
- W3122316004 hasConceptScore W3122316004C518677369 @default.
- W3122316004 hasConceptScore W3122316004C86803240 @default.
- W3122316004 hasConceptScore W3122316004C91306197 @default.
- W3122316004 hasLocation W31223160041 @default.
- W3122316004 hasOpenAccess W3122316004 @default.
- W3122316004 hasPrimaryLocation W31223160041 @default.
- W3122316004 hasRelatedWork W1576205776 @default.
- W3122316004 hasRelatedWork W1592599583 @default.
- W3122316004 hasRelatedWork W190687516 @default.
- W3122316004 hasRelatedWork W1985061405 @default.
- W3122316004 hasRelatedWork W2118869559 @default.
- W3122316004 hasRelatedWork W2134311992 @default.
- W3122316004 hasRelatedWork W2171519721 @default.
- W3122316004 hasRelatedWork W2186923661 @default.
- W3122316004 hasRelatedWork W2394773035 @default.
- W3122316004 hasRelatedWork W2914940604 @default.
- W3122316004 hasRelatedWork W2972027929 @default.
- W3122316004 hasRelatedWork W3046253646 @default.
- W3122316004 hasRelatedWork W3092269764 @default.
- W3122316004 hasRelatedWork W3107629540 @default.
- W3122316004 hasRelatedWork W3118432543 @default.
- W3122316004 hasRelatedWork W3125185025 @default.
- W3122316004 hasRelatedWork W3125550672 @default.
- W3122316004 hasRelatedWork W91924996 @default.
- W3122316004 hasRelatedWork W188921890 @default.
- W3122316004 hasRelatedWork W191650255 @default.
- W3122316004 isParatext "false" @default.
- W3122316004 isRetracted "false" @default.
- W3122316004 magId "3122316004" @default.
- W3122316004 workType "article" @default.