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• W3122500864 abstract "In this paper, we investigate whether and how the presence of remanufactured products and the identity of the remanufacturer influence the perceived value of new products through a series of behavioral experiments. Our results demonstrate that the presence of products remanufactured and sold by the original equipment manufacturer (OEM) can reduce the perceived value of new products by up to 8%. However, the presence of third-party-remanufactured products can increase the perceived value of new products by up to 7%. These results suggest that deterring third-party competition via preemptive remanufacturing may reduce profits, whereas the presence of third-party competition may actually be beneficial for an OEM. This paper was accepted by Serguei Netessine, operations management." @default.
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• W3122500864 date "2015-01-01" @default.
• W3122500864 modified "2023-10-06" @default.
• W3122500864 title "Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products" @default.
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• W3122500864 doi "https://doi.org/10.1287/mnsc.2014.2099" @default.
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