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- W3122502941 abstract "The previous studies reported the habit of credit card usage in China related to the pride of particular social status. Furthermore, impulsive buying behavior is also considered as imperative in China, due to the significant increase of affordability. This research examined the contribution of credit card usage toward impulsive buying behavior among Chinese students in Australia. This research is very important due to the different atmosphere of financial on Chinese students when they are away from the parents as financial resource. The data was collected from this group with survey using the Likert scale to justify the answers. The regression was used to test the effect of the variable of credit card usage towards the impulsive buying behavior. The finding of the research shows that there is significant contribution of the usage of credit card to the impulsive buying behavior. The result indicates that Chinese students in Australia keep their habit to use the credit card. Moreover, they also tend to buying products impulsively. The finding leads to critical insights for theorists and practitioners who want better market intelligence about Chinese’s buying behavior in Australia, especially their credit card usage and impulsive buying behavior." @default.
- W3122502941 created "2021-02-01" @default.
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- W3122502941 date "2019-10-19" @default.
- W3122502941 modified "2023-09-23" @default.
- W3122502941 title "Impulse Buying ind Credit Card: Do They Walk Hand in Hand?" @default.
- W3122502941 hasPublicationYear "2019" @default.
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