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• W3122622018 abstract "ABSTRACTThis research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers having the goal of becoming genuinely green. A true green consumer is an individual who plans their lifestyle to become environmental friendly. Moreover, true green consumers are not only environmentally responsible, but also committed to convert his family and friends into green individuals.JEL: M16, M30, M31, Q50, Z10KEYWORDS: Green Consumers, Consciousness, Skepticism, Locus of controlINTRODUCTIONThe environment preservation and pollution reduction movements started in the 1960's, and have pressured governments and political systems to take actions towards saving the ecological system (Straughan and Roberts, 1999; Alsamdi, 2007). Global concern regarding environmental deterioration has translated into a commitment of businesses to change their processes in an attempt to protect the environment (Farj and Martinez, 2007). Pressure on businesses started in the 1980's when academic research identified increasing environmental threats (Straughan and Roberts, 1999). Throughout the years, companies moved from reducing pollution to changing their product design and communication methods to keep up with the environmental movement.Serious deterioration of the environment became obvious in the 1990's (Alsamdi, 2007) when environmental movements gained importance (Paco et al. 2009). The usual dilemma is to identify a balance between preserving the environment and sustaining economic growth. Consumers in the United States and Western Europe are more aware of ecological problems and are more willing to become responsible and careful with regard to consumption methods (Stone et al. 1995).The ecological consumption concept has been discussed in the literature (Granzin and Olson 1991, Guagnano et al., 1995, Stone et al., 1995, Sanchez et al., 1998). These concepts include consumer commitments, responsibility, attitude towards recycling and a willingness to pay more for green products (Farj and Martinez, 2007). An important change in the social system is the emergence of ecological consumers (Farj and Martinez, 2007).Environmental issues are important topics in marketing research due to their importance to consumers and organizations. The uniqueness of this research stems from the focus on three countries with different cultural, political and economic backgrounds. The objective is to identify the profile of true green consumers based on external factors. This paper begins with a description of the environmental situation in each country. Next, the literature review is discussed. The paper continues with a discussion the methodology and presentation of results. The paper closes with some concluding comments.GENERAL INFORMATION ABOUT THE CHOSEN COUNTRIESEnvironmental movements in the United States are stronger than in Turkey and Kuwait. Environmental concerns are regularly addressed by the American government. There is continuous growth in the number of companies obtaining certifications for green buildings (Miller and Washington, 2009). Moreover, the use of solar and other forms of natural energy is in the planning stages for several large companies such as Kohl's, Macy's, Target and Wal-mart (Miller and Washington, 2009). The use of plastic bags was reduced or eliminated in several retailing shops such as Whole Foods (Miller and Washington, 2009). These efforts made by companies are increasing consumers' access to green products and green lifestyle. Discussing the growth of the green retailing in the United States is not the main concern of the current research. A general picture of the situation is discussed for comparing the three countries investigated.Business research in USA started to show interest in environmental studies in the 1960's and tried to link it to politics (Roberts, 1996). …" @default.
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• W3122622018 date "2012-05-30" @default.
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• W3122622018 title "True Green Consumers: An Investigation of Consumers' Genuine Willingness to Share Environmental Responsibility" @default.
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