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- W3122751287 abstract "We examine the recent increase in hospital advertising expenditures. We first illustrate that the rise in hospital advertising has not been universal. Large, not-for-profit, teaching hospitals have, by far, experienced the largest increase in spending. Adjusting for size, for-profit hospitals over this period have actually decreased their marketing expenses. This increase in advertising spending is best explained by managed care penetration. There is a small and marginally significant relationship between increases in for-profit presence in hospital markets and an increase in advertising spending by the not-for-profit hospitals in those markets." @default.
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- W3122751287 date "2002-04-01" @default.
- W3122751287 modified "2023-10-14" @default.
- W3122751287 title "HMO Penetration, Ownership Status, and the Rise of Hospital Advertising" @default.
- W3122751287 doi "https://doi.org/10.3386/w8899" @default.
- W3122751287 hasPublicationYear "2002" @default.
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