FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3122770633> ?p ?o ?g. }

• W3122770633 endingPage "284" @default.
• W3122770633 startingPage "261" @default.
• W3122770633 abstract "Humongous size of Indian retail market, evolution of modern and external brands friendly retailing formats in addition to attracting many Global lifestyle brands has also prompted many Indian exporters, manufactures, conglomerates and entrepreneurs to launch Indian lifestyle brands. It is evident that only a few Indian brands are able to create true lifestyle brand image in their employees, investors, competitors and consumers mind and the trueness level of the majority of Indian lifestyle brands is still a question. Majority of developing and developed Indian lifestyle brands assume that the success of a lifestyle brand is measured basis the revenue or profit they generate and are impatient and unaware of implicit long- term strategical benefits of creating a true lifestyle brand image in consumers mind. It is true that India is one of the countries with consumers belonging to the widest range of Religions, Regions, Languages, Sub-Cultures and Economic backgrounds which makes it very difficult for any lifestyle brand to own a true lifestyle brand image at National level and makes it furthermore important for them to be more careful and efficient in ensuring adaptation of right Marketing Mix. It is observed that the majority of Indian lifestyle brands believe they have adopted the right Marketing Mix and it is yielding the best possible revenue and profit. This belief/assumption always distracts them from working on their existing Marketing Mix and they rather spend most of their time in finding elements which are new or latent in nature to be added to the existing Marketing Mix. In this research work, we have evaluated existing Marketing Mix of few select Indian lifestyle brands across various product categories and consumer target groups to design a new Marketing Mix by just rationalizing and re-prioritizing all the elements and sub elements of basic “4P’s” of McCarthy’s original ‘Marketing Mix’ proposition along with taking clues from Lavidge and Steiner’s original ‘Hierarchy of Effects Model’." @default.
• W3122770633 created "2021-02-01" @default.
• W3122770633 creator A5029339361 @default.
• W3122770633 creator A5042518168 @default.
• W3122770633 date "2020-06-10" @default.
• W3122770633 modified "2023-09-25" @default.
• W3122770633 title "Establishing True Lifestyle Brand in India: An Integrated Marketing Mix Framework" @default.
• W3122770633 cites W145704741 @default.
• W3122770633 cites W1479743331 @default.
• W3122770633 cites W1488510614 @default.
• W3122770633 cites W1570660111 @default.
• W3122770633 cites W1581064348 @default.
• W3122770633 cites W1967810798 @default.
• W3122770633 cites W1967835237 @default.
• W3122770633 cites W1970347716 @default.
• W3122770633 cites W1972156166 @default.
• W3122770633 cites W1977089315 @default.
• W3122770633 cites W1980470076 @default.
• W3122770633 cites W1988154107 @default.
• W3122770633 cites W1988500235 @default.
• W3122770633 cites W1989058609 @default.
• W3122770633 cites W1989455011 @default.
• W3122770633 cites W1992493756 @default.
• W3122770633 cites W2015170651 @default.
• W3122770633 cites W2022327249 @default.
• W3122770633 cites W2041728333 @default.
• W3122770633 cites W2044207688 @default.
• W3122770633 cites W2061337042 @default.
• W3122770633 cites W2072787037 @default.
• W3122770633 cites W2079685258 @default.
• W3122770633 cites W2080378467 @default.
• W3122770633 cites W2083828088 @default.
• W3122770633 cites W2086133657 @default.
• W3122770633 cites W2089185590 @default.
• W3122770633 cites W2092507447 @default.
• W3122770633 cites W2094303732 @default.
• W3122770633 cites W2106333029 @default.
• W3122770633 cites W2114606699 @default.
• W3122770633 cites W2119109222 @default.
• W3122770633 cites W2140458838 @default.
• W3122770633 cites W2158116895 @default.
• W3122770633 cites W2160544544 @default.
• W3122770633 cites W2163380916 @default.
• W3122770633 cites W2163851172 @default.
• W3122770633 cites W2167293420 @default.
• W3122770633 cites W2266639535 @default.
• W3122770633 cites W2325627778 @default.
• W3122770633 cites W2326963644 @default.
• W3122770633 cites W2327267998 @default.
• W3122770633 cites W2761168032 @default.
• W3122770633 cites W2767276899 @default.
• W3122770633 cites W3089658757 @default.
• W3122770633 cites W3108588284 @default.
• W3122770633 cites W3108787641 @default.
• W3122770633 cites W3109047940 @default.
• W3122770633 cites W3122247221 @default.
• W3122770633 cites W3124394317 @default.
• W3122770633 cites W3126732555 @default.
• W3122770633 cites W3133693703 @default.
• W3122770633 cites W3201735368 @default.
• W3122770633 cites W4210250695 @default.
• W3122770633 cites W4232028797 @default.
• W3122770633 cites W4235519394 @default.
• W3122770633 cites W4249733270 @default.
• W3122770633 cites W4251006886 @default.
• W3122770633 cites W4285674677 @default.
• W3122770633 cites W4285674683 @default.
• W3122770633 doi "https://doi.org/10.47992/ijmts.2581.6012.0094" @default.
• W3122770633 hasPublicationYear "2020" @default.
• W3122770633 type Work @default.
• W3122770633 sameAs 3122770633 @default.
• W3122770633 citedByCount "8" @default.
• W3122770633 countsByYear W31227706332020 @default.
• W3122770633 countsByYear W31227706332021 @default.
• W3122770633 countsByYear W31227706332022 @default.
• W3122770633 crossrefType "journal-article" @default.
• W3122770633 hasAuthorship W3122770633A5029339361 @default.
• W3122770633 hasAuthorship W3122770633A5042518168 @default.
• W3122770633 hasBestOaLocation W31227706332 @default.
• W3122770633 hasConcept C112698675 @default.
• W3122770633 hasConcept C121955636 @default.
• W3122770633 hasConcept C127576917 @default.
• W3122770633 hasConcept C144133560 @default.
• W3122770633 hasConcept C162324750 @default.
• W3122770633 hasConcept C162853370 @default.
• W3122770633 hasConcept C175444787 @default.
• W3122770633 hasConcept C181622380 @default.
• W3122770633 hasConcept C195487862 @default.
• W3122770633 hasConcept C57375061 @default.
• W3122770633 hasConcept C58546491 @default.
• W3122770633 hasConcept C98716237 @default.
• W3122770633 hasConceptScore W3122770633C112698675 @default.
• W3122770633 hasConceptScore W3122770633C121955636 @default.
• W3122770633 hasConceptScore W3122770633C127576917 @default.
• W3122770633 hasConceptScore W3122770633C144133560 @default.
• W3122770633 hasConceptScore W3122770633C162324750 @default.
• W3122770633 hasConceptScore W3122770633C162853370 @default.
• W3122770633 hasConceptScore W3122770633C175444787 @default.

• next