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- W3122802015 abstract "Highlights: [�] Brand repurchase is a multi-level phenomenon influenced by individual-, brand-, and market-level variables. [�] Customer satisfaction and relational investments have substitutive effects on brand repurchase. [�] Territorial market share moderates the effects of customer satisfaction and relational investments. [�] Customer satisfaction has relatively more effect on repurchase in territories where a brand's market share is lower. [�] Relational investments have relatively more effect on repurchase in territories where a brand's market share is higher." @default.
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- W3122802015 date "2013-12-01" @default.
- W3122802015 modified "2023-09-27" @default.
- W3122802015 title "Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets" @default.
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- W3122802015 doi "https://doi.org/10.1016/j.jretai.2013.05.005" @default.
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