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- W3123048699 abstract "Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsBarbara B. SternBarbara Stern is Professor II of Marketing at Rutgers Business School. Her research focuses on the meaning of texts in consumer behaviour, and she uses textual analysis adapted from literary theory to examine stimuli such as ads and marketing communications associated with consumer responses such as attitudes to ads, product placement in television programs, and verbal protocols. Her research has appeared in the Journal of Consumer Research, Journal of Marketing, Journal of Advertising, International Journal of Electronic Commerce, Journal of the Academy of Marketing Science (JAMS), and other publications. She is the founding coeditor of the journal Marketing Theory, which she continues to co-edit, and the editor of Representing Consumers: Voices, Views, Visions. She serves on over a dozen editorial boards including the Journal of Consumer Research, Journal of Marketing, Journal of Advertising, American Behavioral Scientist, and others, and has won awards as ’Best Reviewer’ from the Journal of Consumer Research and the International Journal of Advertising.She received the American Advertising Association Award for Outstanding Contribution to Research in 1997, the Leavey Award for Excellence in Private Enterprise Education, and the Women’s Institute for Freedom of the Press Award.Cristel Antonia Russell (PhD, University of Arizona) is Professor of Marketing Communications at Auckland University of Technology and a Research Scientist at the Pacific Institute for Research and Evaluation. Her research centres on the consumption of entertainment, particularly the effects of product placements on consumers’ memory, attitudes, beliefs, and behaviours.Dale W. Russell (PhD, Universiteit van Amsterdam) is a Senior Lecturer at Auckland University of Technology and an Associate Research Scientist at the Pacific Institute for Research and Evaluation. His primary research interests surround corporate social responsibility, health promotion and international marketing." @default.
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- W3123048699 date "2007-01-01" @default.
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- W3123048699 title "Hidden persuasions in soap operas: damaged heroines and negative consumer effects" @default.
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