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• W3123060908 abstract "A broad range of stakeholders is focusing on corporate sustainability, yet little is known about how individual firms respond to these institutional pressures. In this paper, institutional theory is integrated with theories of organizational learning to understand how firms shape their response through sustainability initiatives. In a case study approach, we find that organizations create diverse responses through two primary strategies: manipulation and acquiescence. Sustainability initiatives were found to entail a simultaneous process of exploring new possibilities while exploiting existing capabilities, and to be facilitated through top management support, an open approach to surfacing initiatives, and intra- and inter-organizational alliances." @default.
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• W3123060908 date "2013-02-01" @default.
• W3123060908 modified "2023-09-24" @default.
• W3123060908 title "Addressing the Sustainability Challenge: Insights from Institutional Theory and Organizational Learning" @default.
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