FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3123155280> ?p ?o ?g. }

• W3123155280 abstract "The continued widespread growth of non-traditional retailing such as Internet and television shopping channels has spurred researchers to evaluate the importance of touch in a purchase decision. Consumers are likely to depend on their prior consumption experiences in forming the expectations and evaluations of such products. Review of literature is carried out to come up with the following research questions. First, how do consumers evaluate haptic and non-haptic products in a specified purchase environment? Second, does a specified purchase environment affect cognitive and affective responses across haptic and non-haptic products? Third, do cognitive and affective responses mediate the relationships between purchase environment with overall evaluation and purchase intention of haptic and non-haptic products? Fourth, do individuals who are high in need for touch (NFT) exhibit cognitive and affective responses differently in a given purchase environment while evaluating haptic and non-haptic products? Fifth and finally, does consumer knowledge about haptic and non-haptic products affect the relationships between purchase environment and consumer responses? To examine these research questions, a comprehensive conceptual model is developed based on the literature review and Stimulus-Organism-Response theory. The conceptual model leads to the formulation of specific research hypotheses. The model and hypotheses are examined using data generated in two phases of the study conducted. Before conducting the study, two pretests have been carried out to identify one haptic and one non-haptic product. Based on these two pretests, sweater as a haptic product and DVD player as a non-haptic product have been selected for use in the two phases of the study.In the first phase, a structured questionnaire was administered to elicit responses from a group of student subjects. The questionnaire comprised measures for consumer’s subjective and objective knowledge about sweater and DVD player, NFT, purchase involvement and demographic variables. Phase II of the study was conducted after six weeks. The participants were assigned randomly generated numbers which facilitated random assignment in the second phase of the study.In the second phase, a two-factorial experimental design study was conducted. The first factor was purchase environment which consisted of three levels, namely, touch, no-touch, and print environments. The second factor was product type consisting of two levels, namely, sweater (‘haptic’) and DVD player (‘non-haptic’). Six different experimental conditions were developed. Subjects were randomly assigned to one of the six experimental conditions using random numbers assigned to them in the first phase of the study. After evaluating either a sweater or a DVD player, subjects filled out a structured questionnaire consisting of measures for realism and manipulation checks, cognitive and affective responses, overall evaluation, purchase intention, and the idea about true purpose of the study.251 responses were used for data analysis after excluding the incomplete questionnaires from two phases of the study. Confirmatory factor analysis was carried out to validate the psychometric properties of each scale used in the data collection process. ANOVA, ANCOVA, MANCOVA, and independent sample t-tests were employed to test the conceptual model and the research hypotheses. Overall, findings suggest that consumers with high level of subjective and objective knowledge about haptic product show higher cognitive response, affective response, and favorable overall evaluation in touch environment than in no-touch and print environments. In such cases, managers should encourage those consumers to touch the product in a retail setting. Therefore, it is required that managers should segment the potential markets based on the consumers’ knowledge levels about haptic and non-haptic products." @default.
• W3123155280 created "2021-02-01" @default.
• W3123155280 creator A5028334639 @default.
• W3123155280 date "2012-01-01" @default.
• W3123155280 modified "2023-09-26" @default.
• W3123155280 title "Haptic information processing: the moderating role of consumer knowledge" @default.
• W3123155280 hasPublicationYear "2012" @default.
• W3123155280 type Work @default.
• W3123155280 sameAs 3123155280 @default.
• W3123155280 citedByCount "0" @default.
• W3123155280 crossrefType "dissertation" @default.
• W3123155280 hasAuthorship W3123155280A5028334639 @default.
• W3123155280 hasConcept C112698675 @default.
• W3123155280 hasConcept C13606891 @default.
• W3123155280 hasConcept C144024400 @default.
• W3123155280 hasConcept C144133560 @default.
• W3123155280 hasConcept C152086174 @default.
• W3123155280 hasConcept C15744967 @default.
• W3123155280 hasConcept C169760540 @default.
• W3123155280 hasConcept C169900460 @default.
• W3123155280 hasConcept C2524010 @default.
• W3123155280 hasConcept C2776035688 @default.
• W3123155280 hasConcept C30772137 @default.
• W3123155280 hasConcept C33923547 @default.
• W3123155280 hasConcept C36289849 @default.
• W3123155280 hasConcept C41008148 @default.
• W3123155280 hasConcept C44154836 @default.
• W3123155280 hasConcept C46312422 @default.
• W3123155280 hasConcept C77088390 @default.
• W3123155280 hasConcept C90673727 @default.
• W3123155280 hasConceptScore W3123155280C112698675 @default.
• W3123155280 hasConceptScore W3123155280C13606891 @default.
• W3123155280 hasConceptScore W3123155280C144024400 @default.
• W3123155280 hasConceptScore W3123155280C144133560 @default.
• W3123155280 hasConceptScore W3123155280C152086174 @default.
• W3123155280 hasConceptScore W3123155280C15744967 @default.
• W3123155280 hasConceptScore W3123155280C169760540 @default.
• W3123155280 hasConceptScore W3123155280C169900460 @default.
• W3123155280 hasConceptScore W3123155280C2524010 @default.
• W3123155280 hasConceptScore W3123155280C2776035688 @default.
• W3123155280 hasConceptScore W3123155280C30772137 @default.
• W3123155280 hasConceptScore W3123155280C33923547 @default.
• W3123155280 hasConceptScore W3123155280C36289849 @default.
• W3123155280 hasConceptScore W3123155280C41008148 @default.
• W3123155280 hasConceptScore W3123155280C44154836 @default.
• W3123155280 hasConceptScore W3123155280C46312422 @default.
• W3123155280 hasConceptScore W3123155280C77088390 @default.
• W3123155280 hasConceptScore W3123155280C90673727 @default.
• W3123155280 hasLocation W31231552801 @default.
• W3123155280 hasOpenAccess W3123155280 @default.
• W3123155280 hasPrimaryLocation W31231552801 @default.
• W3123155280 hasRelatedWork W1576907024 @default.
• W3123155280 hasRelatedWork W1612430375 @default.
• W3123155280 hasRelatedWork W1974783603 @default.
• W3123155280 hasRelatedWork W2023584523 @default.
• W3123155280 hasRelatedWork W2760790408 @default.
• W3123155280 hasRelatedWork W2889946445 @default.
• W3123155280 hasRelatedWork W2984415345 @default.
• W3123155280 hasRelatedWork W2985159963 @default.
• W3123155280 hasRelatedWork W3007610423 @default.
• W3123155280 hasRelatedWork W3015012113 @default.
• W3123155280 hasRelatedWork W3029722964 @default.
• W3123155280 hasRelatedWork W3041547727 @default.
• W3123155280 hasRelatedWork W3072432425 @default.
• W3123155280 hasRelatedWork W3090719894 @default.
• W3123155280 hasRelatedWork W3094276280 @default.
• W3123155280 hasRelatedWork W3106650052 @default.
• W3123155280 hasRelatedWork W3156612988 @default.
• W3123155280 hasRelatedWork W3172006064 @default.
• W3123155280 hasRelatedWork W3180253237 @default.
• W3123155280 hasRelatedWork W3193053913 @default.
• W3123155280 isParatext "false" @default.
• W3123155280 isRetracted "false" @default.
• W3123155280 magId "3123155280" @default.
• W3123155280 workType "dissertation" @default.