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- W3123165210 abstract "Todd Wichmann and Rich Owen must decide whether to leave their dream jobs working for Procter & Gamble (P&G) and start their own business. They need to engage in the business planning process to decide whether to purchase Oxydol, one of the oldest detergent brands at P&G. This includes assessing whether Oxydol represents a good opportunity and if they can turn around the brand's declining sales. The most difficult challenge for Todd and Rich, though, involves finding venture capital funding for purchasing a detergent brand at a time when venture capitalists invest mainly in high technology and Internet ventures." @default.
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- W3123165210 date "2011-03-01" @default.
- W3123165210 modified "2023-09-26" @default.
- W3123165210 title "P&G Is Selling Oxydol!" @default.
- W3123165210 doi "https://doi.org/10.1111/j.1540-6520.2009.00355_1.x" @default.
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