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- W3123192562 abstract "The sustainable consumption trend has increased the secondhand fashion products usage, yet most people are reluctant to purchase such products. One of the obstacles for second-hand apparel consumption is the stigma associated with these products. It is assumed that online shopping might reduce the stigma. This study aims to investigate the symbolic value of the secondhand apparel in online retail. To study the symbolic value, it is important to examine the product owner’s identity. To reach the purpose of the study the perceived value, commodity theory, and extended-self theory will be applied. The basic assumptions are as follows: the uniqueness of the product positively and perceived contamination negatively impact the symbolic value of the product. Also, consumer’s need for uniqueness and self-reported level of extended-self moderate the beforementioned relationships respectively." @default.
- W3123192562 created "2021-02-01" @default.
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- W3123192562 date "2020-12-28" @default.
- W3123192562 modified "2023-09-26" @default.
- W3123192562 title "What Impacts Consumers to Value Secondhand Apparel? A Consumer Theory Study Background" @default.
- W3123192562 doi "https://doi.org/10.31274/itaa.12178" @default.
- W3123192562 hasPublicationYear "2020" @default.
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