Matches in SemOpenAlex for { <https://semopenalex.org/work/W3123311332> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W3123311332 abstract "AbstractThis study focuses on the cultural consumer environment of brands considered as nostalgic. The research questions are thus the following: what is the impact of culture on the consumer relationship with brands considered as nostalgic? In which cases are these relationships positive, and in which cases are they negative? To answer these questions, a longitudinal data collection was conducted, consisting of interviewing the same sample of respondents three times, at more or less one-year intervals. The results were analysed taking into account three dimensions of culture: time, place and social aspects. In the time-based approach, brands are associated with traditional celebrations and rites of passage. Thus, they give rise to ‘traditional purchase’ and consumer loyalty. In the place-based approach, brands evoke original authenticity and myths. They offer protection to reduce perceived risks and therefore facilitate consumers’ trust. In the social approach, brands are associated with symbolic icons a..." @default.
- W3123311332 created "2021-02-01" @default.
- W3123311332 creator A5049317000 @default.
- W3123311332 date "2015-03-18" @default.
- W3123311332 modified "2023-09-25" @default.
- W3123311332 title "Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past" @default.
- W3123311332 hasPublicationYear "2015" @default.
- W3123311332 type Work @default.
- W3123311332 sameAs 3123311332 @default.
- W3123311332 citedByCount "0" @default.
- W3123311332 crossrefType "posted-content" @default.
- W3123311332 hasAuthorship W3123311332A5049317000 @default.
- W3123311332 hasConcept C112698675 @default.
- W3123311332 hasConcept C124952713 @default.
- W3123311332 hasConcept C142362112 @default.
- W3123311332 hasConcept C144024400 @default.
- W3123311332 hasConcept C144133560 @default.
- W3123311332 hasConcept C15744967 @default.
- W3123311332 hasConcept C162853370 @default.
- W3123311332 hasConcept C185592680 @default.
- W3123311332 hasConcept C19165224 @default.
- W3123311332 hasConcept C198531522 @default.
- W3123311332 hasConcept C23213687 @default.
- W3123311332 hasConcept C24845683 @default.
- W3123311332 hasConcept C2776967331 @default.
- W3123311332 hasConcept C2778458851 @default.
- W3123311332 hasConcept C2780144342 @default.
- W3123311332 hasConcept C2780217361 @default.
- W3123311332 hasConcept C43617362 @default.
- W3123311332 hasConcept C519517224 @default.
- W3123311332 hasConceptScore W3123311332C112698675 @default.
- W3123311332 hasConceptScore W3123311332C124952713 @default.
- W3123311332 hasConceptScore W3123311332C142362112 @default.
- W3123311332 hasConceptScore W3123311332C144024400 @default.
- W3123311332 hasConceptScore W3123311332C144133560 @default.
- W3123311332 hasConceptScore W3123311332C15744967 @default.
- W3123311332 hasConceptScore W3123311332C162853370 @default.
- W3123311332 hasConceptScore W3123311332C185592680 @default.
- W3123311332 hasConceptScore W3123311332C19165224 @default.
- W3123311332 hasConceptScore W3123311332C198531522 @default.
- W3123311332 hasConceptScore W3123311332C23213687 @default.
- W3123311332 hasConceptScore W3123311332C24845683 @default.
- W3123311332 hasConceptScore W3123311332C2776967331 @default.
- W3123311332 hasConceptScore W3123311332C2778458851 @default.
- W3123311332 hasConceptScore W3123311332C2780144342 @default.
- W3123311332 hasConceptScore W3123311332C2780217361 @default.
- W3123311332 hasConceptScore W3123311332C43617362 @default.
- W3123311332 hasConceptScore W3123311332C519517224 @default.
- W3123311332 hasLocation W31233113321 @default.
- W3123311332 hasOpenAccess W3123311332 @default.
- W3123311332 hasPrimaryLocation W31233113321 @default.
- W3123311332 hasRelatedWork W1488947794 @default.
- W3123311332 hasRelatedWork W1606579464 @default.
- W3123311332 hasRelatedWork W1753453759 @default.
- W3123311332 hasRelatedWork W1821045279 @default.
- W3123311332 hasRelatedWork W2042373480 @default.
- W3123311332 hasRelatedWork W2311496302 @default.
- W3123311332 hasRelatedWork W2504190967 @default.
- W3123311332 hasRelatedWork W2527081821 @default.
- W3123311332 hasRelatedWork W2614458420 @default.
- W3123311332 hasRelatedWork W2749563396 @default.
- W3123311332 hasRelatedWork W2884928497 @default.
- W3123311332 hasRelatedWork W2964701061 @default.
- W3123311332 hasRelatedWork W2982228982 @default.
- W3123311332 hasRelatedWork W2996753985 @default.
- W3123311332 hasRelatedWork W3034700960 @default.
- W3123311332 hasRelatedWork W3157994039 @default.
- W3123311332 hasRelatedWork W3159290563 @default.
- W3123311332 hasRelatedWork W3203868295 @default.
- W3123311332 hasRelatedWork W3209013180 @default.
- W3123311332 hasRelatedWork W578030979 @default.
- W3123311332 isParatext "false" @default.
- W3123311332 isRetracted "false" @default.
- W3123311332 magId "3123311332" @default.
- W3123311332 workType "article" @default.