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• W3123638892 abstract "This paper presents the results of empirical research conducted among 59 major Brazilian companies to verify whether the environmental management practices - one of the foundations of Sustainability the model TBL (Triple Bottom Line) - may influence the commercial success in competitive international market. The sample used consisted of Brazilian companies, most of them internationalized, and therefore it can be seen that the results reflects a reality that goes beyond the borders. Using a structural equation modeling technique it was possible to conclude that corporate environmental management integrated with R & D and marketing promotion provides an important link with export performance. Beyond these considerations, important discoveries in relation to other characteristics that may influence the competitiveness are also treated, as lack of support from senior management, the existence of a very low awareness about the importance of sustainability and also the existence of weak sustainability communication with internal and external stakeholders. The paper concludes with some recommendations for future research and for professionals. Este trabajo presenta los resultados de la investigacion empirica llevada a cabo entre 59 de las empresas brasilenas mas importantes, para verificar si las practicas de gestion ambiental, uno de los fundamentos de la sostenibilidad del modelo TBL (Triple Bottom Line – Triple resultado), pueden influir en el exito comercial de estas empresas en el competitivo mercado internacional. La muestra de analisis esta compuesta por empresas brasilenas, la mayoria de ellas internacionalizadas, por lo que los resultados reflejan una realidad que va mas alla de las fronteras del pais. Usando una tecnica de modelado de ecuaciones estructurales se pudo determinar que la gestion medioambiental de las empresas integradas en I+D y la promocion de marketing estan directamente relacionadas con los resultados de exportacion. Mas alla de estas consideraciones, tambien se analizan descubrimientos relacionados con otras caracteristicas que pueden influir en la competitividad, como la falta de apoyo de la alta direccion, la existencia de poca conciencia sobre la importancia de la sostenibilidad, o una escasa comunicacion con grupos de interes internos y externos. El documento concluye con algunas recomendaciones para futuras investigaciones y para los profesionales. Este artigo apresenta os resultados de pesquisa empirica realizada junto a 59 importantes empresas brasileiras a fim de verificar se as praticas de gestao ambiental – um dos alicerces do modelo TBL (Triple bottom line) de Sustentabilidade - podem influenciar o sucesso comercial no mercado competitivo internacional. A amostra utilizada consistiu em empresas brasileiras, a maioria deles internacionalizada, e os resultados refletem uma realidade que extrapola as fronteiras. Usando tecnicas de modelagem de equacoes estruturais e possivel concluir que a gestao ambiental corporativa integrada com P&D e promocao de marketing fornece uma relacao importante com o desempenho das exportacoes. Alem dessas consideracoes, importantes descobertas em relacao a outras caracteristicas que podem influenciar a competitividade tambem sao tratadas como: falta de apoio da gerencia senior, a existencia de uma consciencia muito baixo sobre a importância da sustentabilidade e tambem a existencia de comunicacao de sustentabilidade fraca com as partes interessadas internas e externas. O artigo e concluido com algumas recomendacoes para futuras pesquisas e para os profissionais. DOWNLOAD THIS PAPER FROM SSRN : http://ssrn.com/abstract=2078897" @default.
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• W3123638892 date "2011-06-10" @default.
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• W3123638892 title "Responsabilidade socioambiental e o incremento nas exportações brasileiras: um paradoxo (Environmental responsibility and the increase in Brazilian exports: a paradox)" @default.
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