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- W3123678832 abstract "With the advancement of new technology changing every day, TV has become an essential part of human life TV market of India is the third largest market in the world (In terms of revenue), TV industry of India with approx 800 satellite channels is one of the largest broadcasting industry Television has immense reach with wider influence on the minds of people across communities, society and everyday life in general The Indian Government has supported the growth of TV by taking some initiatives like digitalization of cable networks and also by increasing the limit of Foreign Direct Investment (FDI) i e 74% to 100% in cable and Direct-to-home (DTH) satellite platforms Public health community and policy makers don't appreciate the importance and power of the media in shaping the health of the general public As this research paper discusses, however, the media plays a number of roles in educating the public about health issues, media also aware the general public about the health problems and media also has a responsibility to report accurate health and science information to the public This research paper specifically discusses how the TV news media can place health issues on the national public agenda and can catalyze action at the national and local levels with special focus on COVID - 19 © 2020 All Rights Reserved" @default.
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- W3123678832 date "2020-01-01" @default.
- W3123678832 modified "2023-09-27" @default.
- W3123678832 title "ROLE OF INDIAN TV NEWS CHANNEL MEDIA IN HEALTH COMMUNICATION: FOCUS COVUD – 19" @default.
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