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- W3123777004 abstract "The Net Present Value maximizing model has a respectable ancestry and is considered by most scholars to be a theoretically sound decision model. In real-life applications, decision makers use the NPV rule, but apply a subjectively determined hurdle rate, as opposed to the ‘correct’ opportunity cost of capital. According to a heuristics-and-biases-program approach, this implies that the hurdle-rate rule is a biased heuristic. This work shows that the hurdle-rate rule may be interpreted as a fruitful strategy of bounded rationality, where several domain-specific and project-specific elements are integrated and condensed into an aspiration level. The paper also addresses the issue of a productive cooperation between bounded and unbounded rationality." @default.
- W3123777004 created "2021-02-01" @default.
- W3123777004 creator A5022193526 @default.
- W3123777004 date "2009-12-01" @default.
- W3123777004 modified "2023-10-01" @default.
- W3123777004 title "Investment decisions, net present value and bounded rationality" @default.
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- W3123777004 doi "https://doi.org/10.1080/14697680902849338" @default.
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