Matches in SemOpenAlex for { <https://semopenalex.org/work/W3124123748> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W3124123748 abstract "Purpose – This paper seeks to better understand discursive strategies used by organizations to restore their fading legitimacy. Our investigation focuses on how a leader of the pharmaceutical industry uses narratives to maintain and restore legitimacy at two levels. Our longitudinal case study is built around two events representinga threat to the legitimacy of the pharmaceutical industry. Our study brings to light the subtle techniques employed by a pharmaceutical leader to restore legitimacy during those two cloudy periods for the big pharmas. Design/methodology/approach – This research analyzes the president’s letter of the annual report using semiotic tools that catch the essence and goals of the narrative sections. Our case study covers 20 of Pfizer most recent annual reports (1988-2007). Findings – The study shows that some narratives sections are built to protect legitimacy on two fronts. Most of the time, pharma’s discourse is built to maintain their legitimacy in front of its main stakeholder (shareholders) by presenting the firm’s main “object of desire” as the enhancement of shareholder’s value. But in period of crisis, the firm’s narrative are built to restore legitimacy in the eye of the general public. To do so, they change their discourse to present a screen object (related to the theme of the crisis) as the goal of the companies’ action. Originality/value – The paper brings together multiple elements of narratives sections to show how big pharmas built their discourse to restore legitimacy by adapting their defensive texts to specific screen objects as a response to a crisis." @default.
- W3124123748 created "2021-02-01" @default.
- W3124123748 creator A5035907679 @default.
- W3124123748 creator A5052601452 @default.
- W3124123748 date "2009-01-01" @default.
- W3124123748 modified "2023-10-18" @default.
- W3124123748 title "Restoring Social Legitimacy: Discursive Strategies Used By a Pharmaceutical Industry Leader" @default.
- W3124123748 cites W1492155385 @default.
- W3124123748 cites W1976755541 @default.
- W3124123748 cites W1989507812 @default.
- W3124123748 cites W1995073561 @default.
- W3124123748 cites W2015230558 @default.
- W3124123748 cites W2016701397 @default.
- W3124123748 cites W2025482480 @default.
- W3124123748 cites W2029598902 @default.
- W3124123748 cites W2043689861 @default.
- W3124123748 cites W2053272622 @default.
- W3124123748 cites W2055013323 @default.
- W3124123748 cites W2081191648 @default.
- W3124123748 cites W2096892962 @default.
- W3124123748 cites W2103021500 @default.
- W3124123748 cites W2128669297 @default.
- W3124123748 cites W2135284522 @default.
- W3124123748 cites W2162412465 @default.
- W3124123748 cites W3123888149 @default.
- W3124123748 cites W54101659 @default.
- W3124123748 doi "https://doi.org/10.2139/ssrn.1348130" @default.
- W3124123748 hasPublicationYear "2009" @default.
- W3124123748 type Work @default.
- W3124123748 sameAs 3124123748 @default.
- W3124123748 citedByCount "0" @default.
- W3124123748 crossrefType "journal-article" @default.
- W3124123748 hasAuthorship W3124123748A5035907679 @default.
- W3124123748 hasAuthorship W3124123748A5052601452 @default.
- W3124123748 hasConcept C144133560 @default.
- W3124123748 hasConcept C17744445 @default.
- W3124123748 hasConcept C199539241 @default.
- W3124123748 hasConcept C2779652045 @default.
- W3124123748 hasConcept C2994204036 @default.
- W3124123748 hasConcept C39549134 @default.
- W3124123748 hasConcept C46295352 @default.
- W3124123748 hasConcept C71924100 @default.
- W3124123748 hasConcept C94625758 @default.
- W3124123748 hasConcept C98274493 @default.
- W3124123748 hasConceptScore W3124123748C144133560 @default.
- W3124123748 hasConceptScore W3124123748C17744445 @default.
- W3124123748 hasConceptScore W3124123748C199539241 @default.
- W3124123748 hasConceptScore W3124123748C2779652045 @default.
- W3124123748 hasConceptScore W3124123748C2994204036 @default.
- W3124123748 hasConceptScore W3124123748C39549134 @default.
- W3124123748 hasConceptScore W3124123748C46295352 @default.
- W3124123748 hasConceptScore W3124123748C71924100 @default.
- W3124123748 hasConceptScore W3124123748C94625758 @default.
- W3124123748 hasConceptScore W3124123748C98274493 @default.
- W3124123748 hasLocation W31241237481 @default.
- W3124123748 hasOpenAccess W3124123748 @default.
- W3124123748 hasPrimaryLocation W31241237481 @default.
- W3124123748 hasRelatedWork W1966842681 @default.
- W3124123748 hasRelatedWork W1983680669 @default.
- W3124123748 hasRelatedWork W1993780805 @default.
- W3124123748 hasRelatedWork W2018165497 @default.
- W3124123748 hasRelatedWork W2559608663 @default.
- W3124123748 hasRelatedWork W2572729645 @default.
- W3124123748 hasRelatedWork W2745396039 @default.
- W3124123748 hasRelatedWork W2846655045 @default.
- W3124123748 hasRelatedWork W2911964071 @default.
- W3124123748 hasRelatedWork W3174522765 @default.
- W3124123748 isParatext "false" @default.
- W3124123748 isRetracted "false" @default.
- W3124123748 magId "3124123748" @default.
- W3124123748 workType "article" @default.