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- W3124368435 abstract "This chapter focuses on TV Globo’s efforts to reposition itself within the increasingly complex and competitive new Brazilian mediascape, particularly as those efforts pertain to strengthening its streaming service, Globo Play. With the growth of Netflix Brasil in recent years and the streaming platform’s emergence as one of Globo’s biggest threats, chapter six considers some of the tactics employed by Globo to remain competitive. Namely, such tactics center on the media conglomerate’s experimentation with its over-the-air and over-the-top businesses and an increased production in series. To illustrate Globo’s efforts in this arena, the chapter analyzes the production and rollout of two Globo original series, <italic>Supermax</italic> and <italic>Assédio</italic>." @default.
- W3124368435 created "2021-02-01" @default.
- W3124368435 creator A5072437541 @default.
- W3124368435 date "2020-06-16" @default.
- W3124368435 modified "2023-10-18" @default.
- W3124368435 title "Globo Plays Series" @default.
- W3124368435 doi "https://doi.org/10.5744/florida/9781683401834.003.0007" @default.
- W3124368435 hasPublicationYear "2020" @default.
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