Matches in SemOpenAlex for { <https://semopenalex.org/work/W3124374219> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3124374219 abstract "Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention. This paper focuses on the attitudes, motives, and behavior of auction customers. It shows why ccurrent beliefs about bidder characteristics are myths. Taking these misconceptions as a starting point, the existence of an experiential and a pragmatic type of auction customer is proposed. An explorative empirical study looking for the characteristics of both types of auction customers is described. Results indicate that less than half of auction shoppers in the sudy are experiential oriented. Except substantial additional demand concerning technological and emotional qualities of auctions these shoppers do not differ dramatically from pragmatic oriented shoppers. Both types are open-minded towards further development of consumer auctions to commercial marketplaces. Business models of auctioneers and suppliers should concentrate on the basic utility of the auction algorithm by facilitating individual matchmaking instead of pursuing costly additional utility by promoting the entertainment value of auctions." @default.
- W3124374219 created "2021-02-01" @default.
- W3124374219 creator A5038590419 @default.
- W3124374219 date "2003-01-01" @default.
- W3124374219 modified "2023-09-27" @default.
- W3124374219 title "Internet auctions in marketing: The consumer perspective" @default.
- W3124374219 hasPublicationYear "2003" @default.
- W3124374219 type Work @default.
- W3124374219 sameAs 3124374219 @default.
- W3124374219 citedByCount "0" @default.
- W3124374219 crossrefType "posted-content" @default.
- W3124374219 hasAuthorship W3124374219A5038590419 @default.
- W3124374219 hasConcept C110875604 @default.
- W3124374219 hasConcept C112698675 @default.
- W3124374219 hasConcept C11276805 @default.
- W3124374219 hasConcept C12713177 @default.
- W3124374219 hasConcept C136764020 @default.
- W3124374219 hasConcept C142362112 @default.
- W3124374219 hasConcept C144133560 @default.
- W3124374219 hasConcept C145420912 @default.
- W3124374219 hasConcept C153349607 @default.
- W3124374219 hasConcept C154945302 @default.
- W3124374219 hasConcept C15744967 @default.
- W3124374219 hasConcept C160903226 @default.
- W3124374219 hasConcept C162324750 @default.
- W3124374219 hasConcept C162853370 @default.
- W3124374219 hasConcept C163239763 @default.
- W3124374219 hasConcept C175444787 @default.
- W3124374219 hasConcept C194291561 @default.
- W3124374219 hasConcept C37228920 @default.
- W3124374219 hasConcept C41008148 @default.
- W3124374219 hasConcept C512170562 @default.
- W3124374219 hasConcept C91196458 @default.
- W3124374219 hasConcept C98495876 @default.
- W3124374219 hasConceptScore W3124374219C110875604 @default.
- W3124374219 hasConceptScore W3124374219C112698675 @default.
- W3124374219 hasConceptScore W3124374219C11276805 @default.
- W3124374219 hasConceptScore W3124374219C12713177 @default.
- W3124374219 hasConceptScore W3124374219C136764020 @default.
- W3124374219 hasConceptScore W3124374219C142362112 @default.
- W3124374219 hasConceptScore W3124374219C144133560 @default.
- W3124374219 hasConceptScore W3124374219C145420912 @default.
- W3124374219 hasConceptScore W3124374219C153349607 @default.
- W3124374219 hasConceptScore W3124374219C154945302 @default.
- W3124374219 hasConceptScore W3124374219C15744967 @default.
- W3124374219 hasConceptScore W3124374219C160903226 @default.
- W3124374219 hasConceptScore W3124374219C162324750 @default.
- W3124374219 hasConceptScore W3124374219C162853370 @default.
- W3124374219 hasConceptScore W3124374219C163239763 @default.
- W3124374219 hasConceptScore W3124374219C175444787 @default.
- W3124374219 hasConceptScore W3124374219C194291561 @default.
- W3124374219 hasConceptScore W3124374219C37228920 @default.
- W3124374219 hasConceptScore W3124374219C41008148 @default.
- W3124374219 hasConceptScore W3124374219C512170562 @default.
- W3124374219 hasConceptScore W3124374219C91196458 @default.
- W3124374219 hasConceptScore W3124374219C98495876 @default.
- W3124374219 hasLocation W31243742191 @default.
- W3124374219 hasOpenAccess W3124374219 @default.
- W3124374219 hasPrimaryLocation W31243742191 @default.
- W3124374219 hasRelatedWork W1522339737 @default.
- W3124374219 hasRelatedWork W1539146107 @default.
- W3124374219 hasRelatedWork W1544859418 @default.
- W3124374219 hasRelatedWork W1577178526 @default.
- W3124374219 hasRelatedWork W1840416896 @default.
- W3124374219 hasRelatedWork W1971131744 @default.
- W3124374219 hasRelatedWork W2010657853 @default.
- W3124374219 hasRelatedWork W2032978640 @default.
- W3124374219 hasRelatedWork W2034800375 @default.
- W3124374219 hasRelatedWork W2054921241 @default.
- W3124374219 hasRelatedWork W2068575960 @default.
- W3124374219 hasRelatedWork W2091491845 @default.
- W3124374219 hasRelatedWork W2103555105 @default.
- W3124374219 hasRelatedWork W2115326718 @default.
- W3124374219 hasRelatedWork W2151700788 @default.
- W3124374219 hasRelatedWork W2318261522 @default.
- W3124374219 hasRelatedWork W2354573914 @default.
- W3124374219 hasRelatedWork W2471696311 @default.
- W3124374219 hasRelatedWork W2906581416 @default.
- W3124374219 hasRelatedWork W3046961987 @default.
- W3124374219 isParatext "false" @default.
- W3124374219 isRetracted "false" @default.
- W3124374219 magId "3124374219" @default.
- W3124374219 workType "article" @default.