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- W3124378428 abstract "textabstractThe article contributes to current understanding of language effects in advertising by uncovering a previously ignored mechanism shaping consumer response to an increasingly globalized marketplace. Extending recent psycholinguistic research on the emotions of bilinguals, a series of experiments shows that bilingual consumers report greater perceived emotional intensity for stimuli (e.g. ads) presented in their native language than in their second language." @default.
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- W3124378428 date "2006-12-20" @default.
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- W3124378428 title "“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal" @default.
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