Matches in SemOpenAlex for { <https://semopenalex.org/work/W3124475487> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W3124475487 abstract "Virtual bundles are promotional offers in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As it offers numerous advantages to retailers and manufacturers, virtual bundling is more and more used in mass marketing. Nevertheless, till now, no research has focused on its efficiency. The purpose of this paper is to identify the relative efficiency of virtual bundles compared to real bundles from the consumer's point of view. From a qualitative study based on nine consumers, the perceived costs associated with virtual bundles have been identified. An experimentation on a sample of 120 adult consumers was then set up to test the hypotheses derived from the literature and the qualitative study. The findings suggest that consumers associate virtual bundles with higher economic benefit but also with cognitive costs." @default.
- W3124475487 created "2021-02-01" @default.
- W3124475487 creator A5001776424 @default.
- W3124475487 creator A5041280249 @default.
- W3124475487 creator A5056299662 @default.
- W3124475487 creator A5059415355 @default.
- W3124475487 date "2006-12-01" @default.
- W3124475487 modified "2023-09-27" @default.
- W3124475487 title "Consumer's perceptions and evaluations of virtual bundling" @default.
- W3124475487 hasPublicationYear "2006" @default.
- W3124475487 type Work @default.
- W3124475487 sameAs 3124475487 @default.
- W3124475487 citedByCount "0" @default.
- W3124475487 crossrefType "posted-content" @default.
- W3124475487 hasAuthorship W3124475487A5001776424 @default.
- W3124475487 hasAuthorship W3124475487A5041280249 @default.
- W3124475487 hasAuthorship W3124475487A5056299662 @default.
- W3124475487 hasAuthorship W3124475487A5059415355 @default.
- W3124475487 hasConcept C112698675 @default.
- W3124475487 hasConcept C136764020 @default.
- W3124475487 hasConcept C144133560 @default.
- W3124475487 hasConcept C15744967 @default.
- W3124475487 hasConcept C162853370 @default.
- W3124475487 hasConcept C169760540 @default.
- W3124475487 hasConcept C177264268 @default.
- W3124475487 hasConcept C185592680 @default.
- W3124475487 hasConcept C198531522 @default.
- W3124475487 hasConcept C199360897 @default.
- W3124475487 hasConcept C2524010 @default.
- W3124475487 hasConcept C26760741 @default.
- W3124475487 hasConcept C28719098 @default.
- W3124475487 hasConcept C33923547 @default.
- W3124475487 hasConcept C41008148 @default.
- W3124475487 hasConcept C43617362 @default.
- W3124475487 hasConcept C58033187 @default.
- W3124475487 hasConcept C90673727 @default.
- W3124475487 hasConceptScore W3124475487C112698675 @default.
- W3124475487 hasConceptScore W3124475487C136764020 @default.
- W3124475487 hasConceptScore W3124475487C144133560 @default.
- W3124475487 hasConceptScore W3124475487C15744967 @default.
- W3124475487 hasConceptScore W3124475487C162853370 @default.
- W3124475487 hasConceptScore W3124475487C169760540 @default.
- W3124475487 hasConceptScore W3124475487C177264268 @default.
- W3124475487 hasConceptScore W3124475487C185592680 @default.
- W3124475487 hasConceptScore W3124475487C198531522 @default.
- W3124475487 hasConceptScore W3124475487C199360897 @default.
- W3124475487 hasConceptScore W3124475487C2524010 @default.
- W3124475487 hasConceptScore W3124475487C26760741 @default.
- W3124475487 hasConceptScore W3124475487C28719098 @default.
- W3124475487 hasConceptScore W3124475487C33923547 @default.
- W3124475487 hasConceptScore W3124475487C41008148 @default.
- W3124475487 hasConceptScore W3124475487C43617362 @default.
- W3124475487 hasConceptScore W3124475487C58033187 @default.
- W3124475487 hasConceptScore W3124475487C90673727 @default.
- W3124475487 hasLocation W31244754871 @default.
- W3124475487 hasOpenAccess W3124475487 @default.
- W3124475487 hasPrimaryLocation W31244754871 @default.
- W3124475487 hasRelatedWork W142368296 @default.
- W3124475487 hasRelatedWork W1519412943 @default.
- W3124475487 hasRelatedWork W1982827914 @default.
- W3124475487 hasRelatedWork W1990640190 @default.
- W3124475487 hasRelatedWork W2012441135 @default.
- W3124475487 hasRelatedWork W2013301825 @default.
- W3124475487 hasRelatedWork W2057245069 @default.
- W3124475487 hasRelatedWork W2077775384 @default.
- W3124475487 hasRelatedWork W2145476155 @default.
- W3124475487 hasRelatedWork W2148744713 @default.
- W3124475487 hasRelatedWork W2183929313 @default.
- W3124475487 hasRelatedWork W2372769114 @default.
- W3124475487 hasRelatedWork W2397289643 @default.
- W3124475487 hasRelatedWork W2554834673 @default.
- W3124475487 hasRelatedWork W2564973984 @default.
- W3124475487 hasRelatedWork W2735719767 @default.
- W3124475487 hasRelatedWork W2883769611 @default.
- W3124475487 hasRelatedWork W2888414128 @default.
- W3124475487 hasRelatedWork W2980401859 @default.
- W3124475487 hasRelatedWork W3172154231 @default.
- W3124475487 isParatext "false" @default.
- W3124475487 isRetracted "false" @default.
- W3124475487 magId "3124475487" @default.
- W3124475487 workType "article" @default.