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- W3124524448 abstract "We devise a ‘nudging’ natural experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf-poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment." @default.
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- W3124524448 date "2018-01-01" @default.
- W3124524448 modified "2023-10-03" @default.
- W3124524448 title "Nudging and Environmental Corporate Responsibility: A Natural Experiment" @default.
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- W3124524448 doi "https://doi.org/10.2139/ssrn.3155252" @default.
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