Matches in SemOpenAlex for { <https://semopenalex.org/work/W3124594770> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W3124594770 abstract "This paper studies quality choice in a model where consumers expect firms (or brands) to act altruistically. Under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing brands can face a larger demand for new products than new entrants. Moreover, the failure of new products can reduce the demand for a brand's existing products even if the quality of these existing products is well understood by consumers. The model provides an interpretation for the dependence of the success of brand extensions on the ``fit between the original product and the extension. The model can also explain why a ``high-end brand that is expected to care only for its most quality sensitive customers can have an advantage in introducing a product relative to a brand that is expected to be more widely altruistic." @default.
- W3124594770 created "2021-02-01" @default.
- W3124594770 creator A5073428388 @default.
- W3124594770 date "2010-01-01" @default.
- W3124594770 modified "2023-09-27" @default.
- W3124594770 title "Quality Provision, Expected Firm Altruism and Brand Extensions" @default.
- W3124594770 hasPublicationYear "2010" @default.
- W3124594770 type Work @default.
- W3124594770 sameAs 3124594770 @default.
- W3124594770 citedByCount "1" @default.
- W3124594770 crossrefType "posted-content" @default.
- W3124594770 hasAuthorship W3124594770A5073428388 @default.
- W3124594770 hasConcept C111472728 @default.
- W3124594770 hasConcept C138885662 @default.
- W3124594770 hasConcept C144133560 @default.
- W3124594770 hasConcept C15744967 @default.
- W3124594770 hasConcept C162324750 @default.
- W3124594770 hasConcept C162853370 @default.
- W3124594770 hasConcept C175444787 @default.
- W3124594770 hasConcept C199360897 @default.
- W3124594770 hasConcept C2524010 @default.
- W3124594770 hasConcept C2779530757 @default.
- W3124594770 hasConcept C2780279448 @default.
- W3124594770 hasConcept C33923547 @default.
- W3124594770 hasConcept C41008148 @default.
- W3124594770 hasConcept C527412718 @default.
- W3124594770 hasConcept C57375061 @default.
- W3124594770 hasConcept C71508700 @default.
- W3124594770 hasConcept C77805123 @default.
- W3124594770 hasConcept C90673727 @default.
- W3124594770 hasConceptScore W3124594770C111472728 @default.
- W3124594770 hasConceptScore W3124594770C138885662 @default.
- W3124594770 hasConceptScore W3124594770C144133560 @default.
- W3124594770 hasConceptScore W3124594770C15744967 @default.
- W3124594770 hasConceptScore W3124594770C162324750 @default.
- W3124594770 hasConceptScore W3124594770C162853370 @default.
- W3124594770 hasConceptScore W3124594770C175444787 @default.
- W3124594770 hasConceptScore W3124594770C199360897 @default.
- W3124594770 hasConceptScore W3124594770C2524010 @default.
- W3124594770 hasConceptScore W3124594770C2779530757 @default.
- W3124594770 hasConceptScore W3124594770C2780279448 @default.
- W3124594770 hasConceptScore W3124594770C33923547 @default.
- W3124594770 hasConceptScore W3124594770C41008148 @default.
- W3124594770 hasConceptScore W3124594770C527412718 @default.
- W3124594770 hasConceptScore W3124594770C57375061 @default.
- W3124594770 hasConceptScore W3124594770C71508700 @default.
- W3124594770 hasConceptScore W3124594770C77805123 @default.
- W3124594770 hasConceptScore W3124594770C90673727 @default.
- W3124594770 hasLocation W31245947701 @default.
- W3124594770 hasOpenAccess W3124594770 @default.
- W3124594770 hasPrimaryLocation W31245947701 @default.
- W3124594770 hasRelatedWork W1535180564 @default.
- W3124594770 hasRelatedWork W1554261908 @default.
- W3124594770 hasRelatedWork W1995557982 @default.
- W3124594770 hasRelatedWork W2080404664 @default.
- W3124594770 hasRelatedWork W2220809594 @default.
- W3124594770 hasRelatedWork W2352765942 @default.
- W3124594770 hasRelatedWork W2488406417 @default.
- W3124594770 hasRelatedWork W2601587997 @default.
- W3124594770 hasRelatedWork W2731785406 @default.
- W3124594770 hasRelatedWork W2749263958 @default.
- W3124594770 hasRelatedWork W3016932590 @default.
- W3124594770 hasRelatedWork W3037469345 @default.
- W3124594770 hasRelatedWork W3121145448 @default.
- W3124594770 hasRelatedWork W3121479244 @default.
- W3124594770 hasRelatedWork W3122272483 @default.
- W3124594770 hasRelatedWork W3125427946 @default.
- W3124594770 hasRelatedWork W3125448637 @default.
- W3124594770 hasRelatedWork W3152137095 @default.
- W3124594770 hasRelatedWork W3203951691 @default.
- W3124594770 hasRelatedWork W2150647386 @default.
- W3124594770 isParatext "false" @default.
- W3124594770 isRetracted "false" @default.
- W3124594770 magId "3124594770" @default.
- W3124594770 workType "article" @default.