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- W3124789098 endingPage "120644" @default.
- W3124789098 startingPage "120644" @default.
- W3124789098 abstract "• PU, PEoU, flow and BCTs are predictors of health app's continuance intention. • Drawing on IS Continuance Model, integrating social and psychological factors. • Explained the effect of behavioral change techniques on health app user's CI. • Health consciousness positively moderates the effect between PU and satisfaction. • Health consciousness negatively moderates the effect between PEoU and satisfaction. The desire to maintain a healthy lifestyle is growing amongst consumers globally as well as the adoption of health apps. Prior research investigates what affects adoption of a health app, but few studies consider Continuance Intention (CI) for mobile health apps. Drawing on the Information Systems Continuance Model and integrating social (i.e. subjective norms) and psychological factors (i.e. flow experience, health consciousness, behavioral change techniques), we develop a framework testing the factors influencing users’ CI for health apps. The model is validated using PLS analysis and data from 397 health app users from China. The study finds that perceived usefulness, perceived ease of use, flow experience and behavioral change techniques are significant predictors of CI, and satisfaction mediates these effects. Health consciousness positively moderates the effect between perceived usefulness and satisfaction and negatively moderates the effect between perceived ease of use and satisfaction. Lessons for app developers, marketers and health practitioners are drawn." @default.
- W3124789098 created "2021-02-01" @default.
- W3124789098 creator A5022339119 @default.
- W3124789098 creator A5052543681 @default.
- W3124789098 creator A5070818352 @default.
- W3124789098 creator A5090330865 @default.
- W3124789098 date "2021-05-01" @default.
- W3124789098 modified "2023-10-17" @default.
- W3124789098 title "Mobile apps for healthy living: Factors influencing continuance intention for health apps" @default.
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