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- W3124811761 abstract "In this paper we use published information to analyze the economic value of Direct to Consumer Advertising (DTCA). The reviewed research finds that DTCA leads to increased demand for the advertised drug and that the effect of the drug tends to be class-wide rather than product specific. There is weak evidence that DTCA may increase compliance and improve clinical outcomes. However, there is little research on the effect of DTCA on inappropriate prescribing or on the characteristics of patients who respond to treatment. On net, if the advertised drugs are cost effective on average and the patients using the drugs in response to the advertisement are similar to other users, DTCA is likely cost effective. Overall, the literature to date is consistent with the idea that DTCA is beneficial, but further research is needed before definitive conclusions can be drawn." @default.
- W3124811761 created "2021-02-01" @default.
- W3124811761 creator A5069368448 @default.
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- W3124811761 date "2009-05-07" @default.
- W3124811761 modified "2023-10-14" @default.
- W3124811761 title "The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs" @default.
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- W3124811761 doi "https://doi.org/10.1177/1077558709335362" @default.
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