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- W3124865205 abstract "The purpose of this article is the validation of an integrated framework for BoP strategic management. A two months deeply action research was realized within the Nestle-Cameroon subsidiary. The article gives the detailed definitions of BoP strategies and the model propositions synthesis. Then, both the interpretive and prescriptive functions of the model are tested and discussed." @default.
- W3124865205 created "2021-02-01" @default.
- W3124865205 creator A5045944192 @default.
- W3124865205 date "2014-10-30" @default.
- W3124865205 modified "2023-09-27" @default.
- W3124865205 title "Management stratégique BoP: une modélisation à l’épreuve d’une recherche-intervention chez Nestlé Cameroun" @default.
- W3124865205 hasPublicationYear "2014" @default.
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