Matches in SemOpenAlex for { <https://semopenalex.org/work/W3125202377> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W3125202377 endingPage "6816" @default.
- W3125202377 startingPage "6805" @default.
- W3125202377 abstract "The study aimed to understand the factors that are responsible for the shopping behavior of ruralconsumers, particularly towards the personal care products. The area aimed in y was Haryanastate. The consumer in this state are a little more established in comparison to few other states inHaryana. The applicability of this research is therefore on the state of Haryana only. The studycollected a sample of 525 people from the rural areas of Haryana. The collected sample is amixture of varied age groups, occupations and gender. The study discovered that the demand forpersonal care products is present in the rural market as well. The knowledge and exposuretowards the products is higher than expectation. The digital marketing reach has ensured thedemand or many different personal care products among the youngsters. The results depict thatsocial, market and economic are the three major factors that cause the major impact on thedecision making towards buying. The scale developed by the researcher was able to explain thevariance of 68.949. The majority of the rural consumer is making their decision based on thethree criteria mentioned." @default.
- W3125202377 created "2021-02-01" @default.
- W3125202377 creator A5023918204 @default.
- W3125202377 date "2020-11-02" @default.
- W3125202377 modified "2023-09-23" @default.
- W3125202377 title "A STUDY ON THE FACTORS RESPONSIBLE FOR CONSUMER BEHAVIOR TOWARDS PERSONAL CARE PRODUCTS IN RURAL MARKETS OF HARYANA" @default.
- W3125202377 hasPublicationYear "2020" @default.
- W3125202377 type Work @default.
- W3125202377 sameAs 3125202377 @default.
- W3125202377 citedByCount "0" @default.
- W3125202377 crossrefType "journal-article" @default.
- W3125202377 hasAuthorship W3125202377A5023918204 @default.
- W3125202377 hasConcept C129047720 @default.
- W3125202377 hasConcept C142724271 @default.
- W3125202377 hasConcept C144133560 @default.
- W3125202377 hasConcept C162853370 @default.
- W3125202377 hasConcept C185592680 @default.
- W3125202377 hasConcept C198531522 @default.
- W3125202377 hasConcept C205649164 @default.
- W3125202377 hasConcept C23213687 @default.
- W3125202377 hasConcept C2778755073 @default.
- W3125202377 hasConcept C3018726426 @default.
- W3125202377 hasConcept C43617362 @default.
- W3125202377 hasConcept C512399662 @default.
- W3125202377 hasConcept C58640448 @default.
- W3125202377 hasConcept C71924100 @default.
- W3125202377 hasConceptScore W3125202377C129047720 @default.
- W3125202377 hasConceptScore W3125202377C142724271 @default.
- W3125202377 hasConceptScore W3125202377C144133560 @default.
- W3125202377 hasConceptScore W3125202377C162853370 @default.
- W3125202377 hasConceptScore W3125202377C185592680 @default.
- W3125202377 hasConceptScore W3125202377C198531522 @default.
- W3125202377 hasConceptScore W3125202377C205649164 @default.
- W3125202377 hasConceptScore W3125202377C23213687 @default.
- W3125202377 hasConceptScore W3125202377C2778755073 @default.
- W3125202377 hasConceptScore W3125202377C3018726426 @default.
- W3125202377 hasConceptScore W3125202377C43617362 @default.
- W3125202377 hasConceptScore W3125202377C512399662 @default.
- W3125202377 hasConceptScore W3125202377C58640448 @default.
- W3125202377 hasConceptScore W3125202377C71924100 @default.
- W3125202377 hasIssue "7" @default.
- W3125202377 hasLocation W31252023771 @default.
- W3125202377 hasOpenAccess W3125202377 @default.
- W3125202377 hasPrimaryLocation W31252023771 @default.
- W3125202377 hasRelatedWork W1600737875 @default.
- W3125202377 hasRelatedWork W1975508287 @default.
- W3125202377 hasRelatedWork W2069353588 @default.
- W3125202377 hasRelatedWork W2230278707 @default.
- W3125202377 hasRelatedWork W2328219652 @default.
- W3125202377 hasRelatedWork W2386236104 @default.
- W3125202377 hasRelatedWork W2389115268 @default.
- W3125202377 hasRelatedWork W2471809737 @default.
- W3125202377 hasRelatedWork W2560333370 @default.
- W3125202377 hasRelatedWork W2730658314 @default.
- W3125202377 hasRelatedWork W2732239512 @default.
- W3125202377 hasRelatedWork W2885408326 @default.
- W3125202377 hasRelatedWork W2955896659 @default.
- W3125202377 hasRelatedWork W3015096600 @default.
- W3125202377 hasRelatedWork W3048822670 @default.
- W3125202377 hasRelatedWork W3180669494 @default.
- W3125202377 hasRelatedWork W2184641450 @default.
- W3125202377 hasRelatedWork W2189519367 @default.
- W3125202377 hasRelatedWork W2919733334 @default.
- W3125202377 hasRelatedWork W2946037303 @default.
- W3125202377 hasVolume "17" @default.
- W3125202377 isParatext "false" @default.
- W3125202377 isRetracted "false" @default.
- W3125202377 magId "3125202377" @default.
- W3125202377 workType "article" @default.