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- W3125221194 abstract "We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market-- andrandom pricing --to obtain profits from badly informed buyers--. Wecharacterize a positive profits equilibrium where firms advertise lowprices to a segment of consumers, high prices to a distinct segment ofconsumers, and intermediate prices to the entire market. As a resultthe market is segmented only from time to time and presentssubstantial price dispersion across segments." @default.
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- W3125221194 date "2003-05-11" @default.
- W3125221194 modified "2023-09-27" @default.
- W3125221194 title "Strategic Targeted Advertising" @default.
- W3125221194 hasPublicationYear "2003" @default.
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