Matches in SemOpenAlex for { <https://semopenalex.org/work/W3125325360> ?p ?o ?g. }
- W3125325360 abstract "This study examined consumer's expectation on the usefulness of promocode within the shopping apps. Consumers learned about the availability of promocode from searching, media exposure and their collaboration with other consumers. Hence, there is a need to investigate the influence of the social cognitive elements in achieving sales via promocode. This study developed an integrative framework, which combined both theory of planned behaviour and social cognitive theory to examine the underlying factors in the use of promocode. A sample of 266 consumers was surveyed through questionnaire. Their responses were analysed through structural equation modelling. The hypothesised relationships between attitude towards behaviour, subjective norms, and perceived behavioural control mediated the linkages of self-efficacy and outcome expectations to the adoption of the promocode. These results showed that social cognitive outcome expectations and self-efficacy explain consumer's competent use of promocode available in the shopping apps. This study provided an integrative framework in predicting the use of promocode in shopping apps. It also explained the use of promocode from consumer cognitive perspective." @default.
- W3125325360 created "2021-02-01" @default.
- W3125325360 creator A5031404781 @default.
- W3125325360 creator A5049592048 @default.
- W3125325360 date "2021-01-01" @default.
- W3125325360 modified "2023-09-23" @default.
- W3125325360 title "Promocode: an examination of the outcome expectations in shopping apps" @default.
- W3125325360 cites W1170970399 @default.
- W3125325360 cites W1494394632 @default.
- W3125325360 cites W1515500721 @default.
- W3125325360 cites W1572098277 @default.
- W3125325360 cites W1575566192 @default.
- W3125325360 cites W1588864826 @default.
- W3125325360 cites W1608836379 @default.
- W3125325360 cites W1627358744 @default.
- W3125325360 cites W1918570226 @default.
- W3125325360 cites W1935105944 @default.
- W3125325360 cites W1950985224 @default.
- W3125325360 cites W1965645084 @default.
- W3125325360 cites W1970437783 @default.
- W3125325360 cites W1972976202 @default.
- W3125325360 cites W1974189603 @default.
- W3125325360 cites W1977578381 @default.
- W3125325360 cites W1977707731 @default.
- W3125325360 cites W1979449984 @default.
- W3125325360 cites W1980569376 @default.
- W3125325360 cites W1982210139 @default.
- W3125325360 cites W1985419904 @default.
- W3125325360 cites W1987198869 @default.
- W3125325360 cites W1988050849 @default.
- W3125325360 cites W1988539772 @default.
- W3125325360 cites W1991322805 @default.
- W3125325360 cites W1994153522 @default.
- W3125325360 cites W2000672538 @default.
- W3125325360 cites W2002661368 @default.
- W3125325360 cites W2004196287 @default.
- W3125325360 cites W2041767137 @default.
- W3125325360 cites W2043716431 @default.
- W3125325360 cites W2050496166 @default.
- W3125325360 cites W2050912707 @default.
- W3125325360 cites W2054109710 @default.
- W3125325360 cites W2055615401 @default.
- W3125325360 cites W2056572961 @default.
- W3125325360 cites W2057081899 @default.
- W3125325360 cites W2059998926 @default.
- W3125325360 cites W2060009244 @default.
- W3125325360 cites W2065859795 @default.
- W3125325360 cites W2067875401 @default.
- W3125325360 cites W2067994737 @default.
- W3125325360 cites W2068490318 @default.
- W3125325360 cites W2072702925 @default.
- W3125325360 cites W2077455143 @default.
- W3125325360 cites W2078690141 @default.
- W3125325360 cites W2084288664 @default.
- W3125325360 cites W2086008499 @default.
- W3125325360 cites W2090653907 @default.
- W3125325360 cites W2094267460 @default.
- W3125325360 cites W2094280470 @default.
- W3125325360 cites W2098685541 @default.
- W3125325360 cites W2099697766 @default.
- W3125325360 cites W2100379340 @default.
- W3125325360 cites W2100739170 @default.
- W3125325360 cites W2100795105 @default.
- W3125325360 cites W2103070776 @default.
- W3125325360 cites W2105846236 @default.
- W3125325360 cites W2106096361 @default.
- W3125325360 cites W2107522226 @default.
- W3125325360 cites W2108401663 @default.
- W3125325360 cites W2108826260 @default.
- W3125325360 cites W2111230857 @default.
- W3125325360 cites W2112917767 @default.
- W3125325360 cites W2139364752 @default.
- W3125325360 cites W2141268236 @default.
- W3125325360 cites W2146125869 @default.
- W3125325360 cites W2146434748 @default.
- W3125325360 cites W2146665794 @default.
- W3125325360 cites W2149231276 @default.
- W3125325360 cites W2152226178 @default.
- W3125325360 cites W2153101242 @default.
- W3125325360 cites W2168569455 @default.
- W3125325360 cites W2191345427 @default.
- W3125325360 cites W2311998452 @default.
- W3125325360 cites W2410378812 @default.
- W3125325360 cites W2505276455 @default.
- W3125325360 cites W2524459589 @default.
- W3125325360 cites W2548297650 @default.
- W3125325360 cites W2558273924 @default.
- W3125325360 cites W2571189446 @default.
- W3125325360 cites W2611697307 @default.
- W3125325360 cites W2622112001 @default.
- W3125325360 cites W2735582963 @default.
- W3125325360 cites W3121775323 @default.
- W3125325360 cites W3123722757 @default.
- W3125325360 cites W69278951 @default.
- W3125325360 cites W885849835 @default.
- W3125325360 cites W1180463404 @default.
- W3125325360 cites W1516261653 @default.
- W3125325360 doi "https://doi.org/10.1504/ijemr.2021.10034992" @default.
- W3125325360 hasPublicationYear "2021" @default.
- W3125325360 type Work @default.