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- W3125335232 abstract "There is increasing pressure on farmers to become entrepreneurial. Business diversification on farms is a literal step towards this direction. However, even the diversified businesses on farms are often in an underdog position within vertical networks. The business may be dependent on only one big client. Achieving personal control in the market arena, which is essential for entrepreneurial identity, is problematic in these kinds of situations. The article is based on interviews with 40 farm families engaged in business diversification in Finland. The analysis focuses on the presentation of personal control in the market arena. In one end, there were cases in which the farmer could take advantage of a wide set of marketing and customer related means of control. In the other end, there were cases in which these means of control were practically nonexistent to the farmer. The variation of personal control in the market arena was—to a great extent—contingent on the farmer’s relation to vertical networks." @default.
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- W3125335232 date "2005-09-01" @default.
- W3125335232 modified "2023-09-27" @default.
- W3125335232 title "Presentation of Personal Control in the Rhetoric of Farm Families Engaged in Business Diversification in Finland" @default.
- W3125335232 doi "https://doi.org/10.3138/jcfs.36.3.443" @default.
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