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- W3125391355 abstract "textabstractMarketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains that have received considerable attention in the marketing literature. These are (1) the use of persistence modelling and (2) the use of state space models." @default.
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- W3125391355 date "2008-01-01" @default.
- W3125391355 modified "2023-10-04" @default.
- W3125391355 title "Time-Series Models in Marketing" @default.
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- W3125391355 doi "https://doi.org/10.1007/978-0-387-78213-3_11" @default.
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