Matches in SemOpenAlex for { <https://semopenalex.org/work/W3125632239> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W3125632239 abstract "While considering differentiated products for purchasing decisions, it is costly for consumers to obtain the necessary information to weigh the various alternatives. The vast amount of information available online has revolutionized the way firms present consumers with product options. Presenting the best alternatives reduces search costs associated with a consumer finding the right product. Heterogeneity in consumers' preference for products with multiple attributes makes it challenging to present a relevant ranking, especially when important characteristics, such as price, differ between the formation of the underlying ranking and the consumer's search process. We use novel data on consumer click-stream behavior from a major web-based hotel comparison platform to estimate a random coefficient discrete choice model. We are then able to infer consumer preferences regarding a set of product attributes and propose an optimal ranking tailored to anonymous consumers with different price sensitivity. We are able to customize rankings by relating price sensitivity to their request parameters, such as the length of stay, number of guests, and day of the week of the stay. In contrast to a myopic popularity-based ranking, our model accounts for the rapidly changing prices that characterize the hotel industry, consumers' expected search strategies including result sorting and filtering, and consumer heterogeneity. The platform must determine which hotel ordering maximizes consumers' click-through rates (CTR) based on the information available to the platform at that time, its assessment of consumers' preferences, and the expected consumer type based on request parameters. We find that consumers' CTRs more than double when consumers are provided consumers with customized rankings that refl ect the price/quality trade-off inferred from the consumer's request parameters. We show that the optimal ranking results in consumers' welfare 173 percent greater on average than in the original ranking." @default.
- W3125632239 created "2021-02-01" @default.
- W3125632239 creator A5005621783 @default.
- W3125632239 creator A5046312220 @default.
- W3125632239 date "2012-05-01" @default.
- W3125632239 modified "2023-10-11" @default.
- W3125632239 title "Optimizing Click-through in Online Rankings for Partially Anonymous Consumers" @default.
- W3125632239 hasPublicationYear "2012" @default.
- W3125632239 type Work @default.
- W3125632239 sameAs 3125632239 @default.
- W3125632239 citedByCount "2" @default.
- W3125632239 countsByYear W31256322392012 @default.
- W3125632239 countsByYear W31256322392014 @default.
- W3125632239 countsByYear W31256322392015 @default.
- W3125632239 crossrefType "posted-content" @default.
- W3125632239 hasAuthorship W3125632239A5005621783 @default.
- W3125632239 hasAuthorship W3125632239A5046312220 @default.
- W3125632239 hasConcept C111696304 @default.
- W3125632239 hasConcept C112698675 @default.
- W3125632239 hasConcept C115174607 @default.
- W3125632239 hasConcept C144133560 @default.
- W3125632239 hasConcept C15744967 @default.
- W3125632239 hasConcept C162324750 @default.
- W3125632239 hasConcept C162853370 @default.
- W3125632239 hasConcept C175444787 @default.
- W3125632239 hasConcept C189430467 @default.
- W3125632239 hasConcept C199360897 @default.
- W3125632239 hasConcept C23123220 @default.
- W3125632239 hasConcept C2524010 @default.
- W3125632239 hasConcept C2778813691 @default.
- W3125632239 hasConcept C2780586970 @default.
- W3125632239 hasConcept C2781249084 @default.
- W3125632239 hasConcept C33923547 @default.
- W3125632239 hasConcept C41008148 @default.
- W3125632239 hasConcept C77805123 @default.
- W3125632239 hasConcept C90673727 @default.
- W3125632239 hasConceptScore W3125632239C111696304 @default.
- W3125632239 hasConceptScore W3125632239C112698675 @default.
- W3125632239 hasConceptScore W3125632239C115174607 @default.
- W3125632239 hasConceptScore W3125632239C144133560 @default.
- W3125632239 hasConceptScore W3125632239C15744967 @default.
- W3125632239 hasConceptScore W3125632239C162324750 @default.
- W3125632239 hasConceptScore W3125632239C162853370 @default.
- W3125632239 hasConceptScore W3125632239C175444787 @default.
- W3125632239 hasConceptScore W3125632239C189430467 @default.
- W3125632239 hasConceptScore W3125632239C199360897 @default.
- W3125632239 hasConceptScore W3125632239C23123220 @default.
- W3125632239 hasConceptScore W3125632239C2524010 @default.
- W3125632239 hasConceptScore W3125632239C2778813691 @default.
- W3125632239 hasConceptScore W3125632239C2780586970 @default.
- W3125632239 hasConceptScore W3125632239C2781249084 @default.
- W3125632239 hasConceptScore W3125632239C33923547 @default.
- W3125632239 hasConceptScore W3125632239C41008148 @default.
- W3125632239 hasConceptScore W3125632239C77805123 @default.
- W3125632239 hasConceptScore W3125632239C90673727 @default.
- W3125632239 hasLocation W31256322391 @default.
- W3125632239 hasOpenAccess W3125632239 @default.
- W3125632239 hasPrimaryLocation W31256322391 @default.
- W3125632239 hasRelatedWork W119415461 @default.
- W3125632239 hasRelatedWork W1803830099 @default.
- W3125632239 hasRelatedWork W2087033264 @default.
- W3125632239 hasRelatedWork W2135484285 @default.
- W3125632239 hasRelatedWork W2136522867 @default.
- W3125632239 hasRelatedWork W2149408679 @default.
- W3125632239 hasRelatedWork W2150339879 @default.
- W3125632239 hasRelatedWork W2164173709 @default.
- W3125632239 hasRelatedWork W2166577222 @default.
- W3125632239 hasRelatedWork W2888117186 @default.
- W3125632239 hasRelatedWork W2901107958 @default.
- W3125632239 hasRelatedWork W2976548146 @default.
- W3125632239 hasRelatedWork W3009758757 @default.
- W3125632239 hasRelatedWork W3122800247 @default.
- W3125632239 hasRelatedWork W3123732967 @default.
- W3125632239 hasRelatedWork W3124312273 @default.
- W3125632239 hasRelatedWork W3137088607 @default.
- W3125632239 hasRelatedWork W3159757752 @default.
- W3125632239 hasRelatedWork W3192089910 @default.
- W3125632239 hasRelatedWork W119450178 @default.
- W3125632239 isParatext "false" @default.
- W3125632239 isRetracted "false" @default.
- W3125632239 magId "3125632239" @default.
- W3125632239 workType "article" @default.