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- W3125759341 abstract "The main objective of this paper is analyse the influence of age and experience of fastand slow visual information processing on the brand awareness and comprehension of TV commercials. The results indicate that age has a negative influence on the awareness. The results also indicate that consumers with significantly more experience with processing of fast visual information have a significantly higher score on the comprehension of ‘fast’ TV commercials. This effect is not pronounced for slow paced TV commercials. This suggests that if the advertiser has to choose the best choice will be a fast paced commercial." @default.
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- W3125759341 date "2007-01-01" @default.
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- W3125759341 title "The Effectiveness of Slow and Fast paced TV Commercials: some Experimental Empirical Results" @default.
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