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- W3125779957 abstract "Cet article analyse les attitudes et les representations des publics vis-a-vis de l'art contemporain afin d'en apprehender les resistances et d'en inferer des implications marketing. Des etudes qualitatives menees aupres du grand public (entretiens semi-directifs et netnographie) ont permis d'apprehender les differents registres de resistance. Les resultats permettent d'identifier trois dimensions majeures de resistance : economique, affective et hermeneutique. Les recommandations afin de repondre a ces resistances s'articulent autour de deux axes : redonner du sens et des emotions au public, restaurer la confiance entre les differents acteurs du marche." @default.
- W3125779957 created "2021-02-01" @default.
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- W3125779957 date "2012-01-01" @default.
- W3125779957 modified "2023-09-26" @default.
- W3125779957 title "La résistance à l'art contemporain" @default.
- W3125779957 hasPublicationYear "2012" @default.
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